Beyoncé & Adele: Upping Their Game to the Point Where ‘Superstar’ Can’t be Denied #BigTimeUniversity

#BigTimeUniversity – “Small Talk, Street Dreams, Next Level”

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?

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Theme:–The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (Old-School Flava)

This was one of those weekends of back-to-back showbiz glitz. First there was the NAACP Image Awards with the best and the finest in Black culture. Then the Grammys where the party was as they say ‘lit!’ We celebrated Beyoncé & Adele who keep upping their game to where ‘Superstar’ status can’t be denied.

Another such person in that league is Denzel Washington. In his Image Awards speech he moved the crowd in saying “Without commitment you’ll never start but more importantly without consistency you’ll never finish.” They’re great examples of two keys for how skill sells in the story performance tells.

Adele showed us what a commitment to excellence looks like. Shortly after starting her tribute to George Michael she stopped mid-stream and began again. She said she wanted to do justice to the performance. She refused to deliver a half-baked, half-assed, half-stepping performance to her idol.

Beyoncé showed what consistency in excellence looks like. Her performance even with a twin baby swell of her belly, left her fan-club swooning. Her artistry, on stage chemistry and homegirl diplomacy were on the money flawless. Plus, she didn’t let the swell or apparent Album of the Year snub go to her head.

One thing great performers seem to have in common is how they run their own light and power company. At the Grammys Adele said to Beyoncé “You are our light. And the way that you make me and my friends feel… is empowering.” Now that’s how skill sells, performance tells and passion like fire sets of bells.

Groove-Track: Jean Carn – Don’t Let it Go to Your Head – https://youtu.be/nXPh-FXTaaY

Theme:–The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (New-School Flava)

One of those weekend times. With back-to-back showbiz primes. First the NAACP Image show. With best and brightest Black flow. Then the Grammys where the party was lit. And Bruno Mars performance was a hit. Celebrating Beyoncé, Adele and the rest. ‘Upping-the-game Superstars’ at their best.

Another such person Denzel Washington. In that league of major elevation. Image Award speech moved the crowd. As those watching were wowed. Saying commitment needed to start. And consistency gives the finish its part. Great keys for how skill sells. In the story performance tells.

Adele had excellence on parade. Not wanting to throw shade. After starting tribute song. Seems things went wrong. Stopped mid-stream of singing. Began again not winging. Wanted to do justice to the end. For George Michael as a friend. Refused half-baked, half-assed. Half-stepping performance she passed.

Beyoncé consistency on display. She always earns her pay. Even with twin swell in her belly. Had fans swishing like jelly. Swooning on her performance artistry. Chemistry and homegirl diplomacy. On the money flawless like loaf of bread. Not letting swell or snub go to her head.

A thing the greats give. Light & power to live. At the Grammys Adele poured her heart. For how Beyoncé inspired her start. Saying how she’s got mad love. For how Bey fits pop culture like a glove. Empowering us to do more. In how we raise the score. That’s how top skill sells. And passion like fire sets off bells.

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Tip: The marketplace likes how skill sells, performance tells & passion like fire sets off bells of good times.

Talkback: How were Grammy night and Image Awards night good for each other on the same weekend?

Groove-Tracks: Bruno Mars – What I Like – https://youtu.be/CDq15rSoOPc

P!nk – Just Like Fire – https://youtu.be/cqoPyWgXUMI

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

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Cory Booker Makes it Plain & Kendrick Lamar ‘Keeps it 100’ for Going to the Next Level #BigTimeUniversity

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny? 

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Theme:–The Year of ‘Flashlighting’ – Get Seen!”
A New Way to Shine with Highlights, Insights and Media-bites that’s Exciting (Old-School Flava)

Have things cooled down on social media yet? It seems folks were reacting not to Kanye’s latest philosophical waxing. Instead they were touting Kendrick Lamar’s Grammy performance and Cory Booker’s book release. Booker makes it plain and Lamar ‘keeps it 100’ for taking things to the next level.

Booker’s rise took him from city council, to mayor to NJs first African-American Senator.  He told Roll Call “As I found out in Newark, we made some of our best leaps when we found ways to make uncommon coalitions to get things done.” So what’s the deal on taking a leap of dreams by any means necessary?

With Lamar it’s all about finding the form that separates him from the norm. His lyrical mastery is unmatched. He brings a brash sense of consciousness without an overdose on bravado. Booker brings a cool and collected sense of un-pretentiousness. For them it’s about letting the work speak for itself.

The tweets after the Grammy’s for Lamar from fellow artists kept popping. Even Adele after a less-than-stellar sounding performance was all-in. Still, others try to analyze Booker’s career plan or Lamar’s social justice stand. But it’s as if their work feels right by them just like one’s dream feels like the right fix.

Booker’s ready to move the political scene from divide and conquer to multiply and prosper. It’s the fight we must have to push the American Dream and function as a ‘United Streets of America’ team. For these guys, ‘keeping it 100’ is more than dollar bills but about next level pillars because they keep it real.

Groove-Track: Cheryl Lynn – Got to be Real – https://youtu.be/EoXvDleWJ5U

Theme:–The Year of ‘Flashlighting’ – Get Seen!”
A New Way to Shine With Highlights, Insights and Media-bites that’s Exciting (New-School Flava)

Things cooled down on Twitter yet? Not ready to make a bet. Some folks think Kanye’s whack. Begging for money when he’s got no lack. People talking ‘bout Kendrick on the mic. And Cory Booker’s book tour hike. Booker makes it plain everyday on the Hill. He and Lamar ‘keep it 100’ for their next level chill.

Rising from city council chair. To serve as brick city mayor. Now he’s NJs first Black Senator. The ride on his career elevator. Learning a thing or two about best leaps. Coalitions getting things done in heaps. So in taking leaps of dreams what’s the real deal? It’s in the secrets that no one has to steal.

Lamar finding it in his hip-hop form. That separates him from the norm. Lyrical mastery unmatched in skill. Brash of consciousness, low-grade bravado and thrill. Booker more about cool and collectedness. In his sense of un-pretentiousness. Letting the work represent their game. Giving them more clout in their fame.

Tweets after the Grammy’s kept popping. From celebs and artists non-stopping. Even Adele was all-in. Even though her performance was off a thin. Some try and analyze Bookers game plan. While other figure-out Lamar’s justice stand. The work feels right by them. One’s dream the right fix and gem.

Booker to move politics from divide and conquer. With unity theme of multiply and prosper. A fight to push the American Dream. To function as ‘United Streets of America’ team. For these guys ‘keeping it 100’ more than dollar bills. But next level pillars and performance kills. Got to be real in the ‘hood or the hills.

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Tip: When life gives us lemons we make lemonade without forgetting to add our own authentic flava.

Talkback: Which made a stronger point: Taylor’s Swift’s acceptance or Kendrick Lamar’s performance?

Groove-Tracks: Shaggy – Hope – https://youtu.be/I_h0bVilA_c

 

Alabama Shakes – Don’t Wanna Fight – https://youtu.be/nin-fiNz50M

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Twitter CEO Dick Costolo Wants Less Crap and More Cream to Rise to The Top #WUWECAST

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

Kanye West is fuming because Beyoncé didn’t get album of the year. He’s not the only one upset about something. Twitter CEO Richard Costolo was quoted saying “We suck at dealing with abuse and trolls on the platform and we’ve sucked at it for years.” He wants less crap and more cream to rise to the top.

They’ve been losing users due to social-media abuse. Costolo knows this is gonna be tricky and is ready to tackle the issue. Maybe success at this will be similar to how achievers cause less crap and more cream to rise to the top. Somewhere along the lines Costolo might go back to the Twitter roots.

The reason for Twitter is different from Facebook or Linkedin. Similarly, the purpose behind someone’s dream is different from another. Costolo will likely look at what gives Twitter its ratings and whether some factor(s) are underrated. Cream rises to the top by separating the over-inflated from the under-rated.

It’s been said ‘you get what you pay for.’ Another way of seeing this is ‘you get what you reward.’ So how might Twitter better reward cream in rising to the top? Maybe that’s the missing element in having Twitter clout or street cred. Building connections takes a few clicks but building clout takes much greater skill.

Some high-profile users have mixed feelings about social-media. Those who’ve been bullied or hacked are fuming as well. Costolo knows that if this isn’t fixed soon Twitter could be losing-out even more. So for Twitter and those who want to raise their profile, turn the cream of your dreams into better ratings.

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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Kanye West is again fuming. Thinks Beyoncé had no business losing. Didn’t get props for album of the year. Maybe her ‘Beyhive’ fans have no fear. West not the only one with a gripe. Twitter CEO feels he’s got to refresh the buzz and hype. He wants less crap getting the pop. And more cream rising to the top.

Users are dropping left and right. Social-media abuse and online flight. Fixing the mess gonna be tricky. Tackling the issues gonna be sticky. Success for Twitter not unlike that of achievers. Less crap and more cream add-up to believers. Maybe Twitter roots will come into play. If they’re gonna make any headway.

Twitter different from Linkedin or Facebook. Whether viewed from a smartphone or tablet nook. Purpose and dreams different from another. Even if you start out undercover. Time to look at Twitter rating scale. Before putting stuff up for sale. Separating factors that are overinflated. From those that are under-rated.

‘You get what you pay for’ some have said. ‘You get what you reward’ sticks in others’ head. How does Twitter get less crap and more cream to rise? Takes figuring out some reward as the prize. Maybe a missing element in Twitter clout or cred. Connections take a few clicks but clout’s better instead.

Some high-profile users have jumped ship. With mixed feelings about being social-media hip. Those bullied or even hacked. Are fuming or already been packed. Without fixing, Twitter could lose-out more. To others having better score. Raising your profile or dream rating. Is about letter cream do the elevating.

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Tip: Cream rises to the top by separating the overinflated from the under-rated for a higher dream rating.
Talkback: So how might Twitter or others better reward their cream so that more of it rises to the top?
Groove-Tracks: Estelle – ‘Conqueror’ –

Eddie Murphy – ‘Red Light ft. Snoop Lion’ –   

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Build Real Crossover Appeal: Steve Harvey’s Branding Moves Hit a New Groove (Part 5)

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

Are you ready for the red carpet preview? How about the acceptance speech review? Well that’s what you’ll find during the season of Awards Shows. We go from the Grammys to Oscars with the Stellar and NAACP Image Awards in between. Celebs like Harvey can get various awards due to crossover appeal.

It’s all a part of building diverse market branding. Some award shows are about movies, others about music. There’re the Hollywood A-listers and Fashion Ave stylistas who’re recognized for their personal acclaim or catwalk pizzazz. Harvey might say it’s about positioning your brand as a box of chocolates.

There was a time when the value of work was in the idea of widgets. So, productivity was a measure of how many units could be made in a period of time. These days making widgets has become fairly simple. It’s no longer just about the box but about how what’s inside the box meets a niche or base audience.

Harvey expands his base with new rounds of success. He’s gone from stand-up comic to radio jock to sitcom star to game show host to Image Award winner for his national talk show. Each time his base grows he brings more market value that benefits a wider niche, bringing many happy cash-money returns.

When the awards season is over he’s still building his brand like cheese. There’re many types and ways cheese adds flavor to a meal or smiles to a selfie. Whether through his appearances at conventions, book signings, movie premieres or community events, his branding keeps him in good standing.

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

Ready for the red carpet preview? How ‘bout the best speech review? That’s what’s up at award shows. Where folks get to give thanks on their toes. There’s the Grammys, Oscars and other big grabs. Stellar and NAACP Image Award fabs. Celebs like Harvey make a steal. Because of their crossover star appeal.

All a part of what they’re building. In diverse marketplace branding. Some award shows are about movies. Others honoring the music groovies. Hollywood A-listers and Fashion Ave stylists. For their acclaim and catwalk favorites. Put together in brand positioning. Like a box of chocolates for the tasting.

Was a time when value seen in work. Came from the idea as a widget clerk. Productivity a measure in unit numbers. Made in a period of time between slumbers. Nowadays making widgets is easy to stack. More than just about the box-n-go pack. But about audience base and fan niche you can track.

Harvey expands his base again and again. Building on each round of success top-ten. Gone from stand-up comic to radio jock. Game show host to sitcom star block. Image Award winner for his talk show. Brings new market value helping the base grow. With many happy cash-money returns in the flow.

When awards season over he’s still building. His brand like cheese for ad selling. Many types and ways cheese puts flavor. In a meal or smiles for a selfie savor. Through his talks at biz conventions. Book signings, premieres and community connections. Taking his branding and standing in many directions.

Tip: Building crossover appeal is about connecting with a base that loves your box of chocolates and expanding your niche to those that love your overall package.

Talkback: Are Award Shows about the award or about the recognition that can further build your brand?”