Rihanna & Dwyane Wade on How to Jump on Your Dreams No Matter How Shaky or Far-fetched It Seems


NBCs The Voice is back with a new celebrity judge. Nick Jonas is the new ‘kid-in-the-spinning-chair’ on the show. As happened when John Legend first joined the crew, Jonas is getting a taste of being the newbie of the bunch. As with anything we do in career or biz, he’s still getting the hang of things.

They’re looking at coaching the next crop of budding singers on the show. Rumor has it that Rihanna was also recruiting for her upcoming album. For those looking to collab, they had to do an audition to get her approval. She’s been in the game a long time, so chances are she knows what it takes to catch fire.

Rihanna made a rare Awards Show stop recently and had some inspiring words to share. Meantime, Dwyane Wade packed-up his sneaks and is focused on other things that tap into his passion. The Miami Heat had a big jersey-retirement celebration where he thanked friends, family and fans for the good times.


While Rihanna was telling folks that they need to ‘pull up’ to make a change on social issues, Wade’s documentary caused many to ‘tear up’ because of the rough road his career has traveled. He’s seen many a moment of struggle, pressure and pain during early childhood and family challenges.

Wade’s gone from baller to brander with his many biz ventures. For Rihanna, her career isn’t limited to just music. She’s become a fashion icon and philanthropist in her own right. Their take on how to jump on your dreams no matter how shaky or far-fetched it seems, starts with looking for that:

  1. Bright spot

His was on the court, hers was on the stage. For others it might be an idea or a feeling that turns an interest into a growing desire. For Wade, basketball became a bright spot as a relief from something. For Rihanna her bright spot was to release something through singing.

  1. Deeper purpose

When Wade found out he’d be a young father he was worried it would ruin his career. After a sit-down chat with his college coach he was able to gather himself, regroup and fast-track his game. Basketball wasn’t just about hitting shots and winning games, his situation called for greater intentions.


  1. Imagination shift

These days fans are awaiting the next album from Rihanna. Let’s just say it’s long overdue. But in the meantime, it’s almost as if she’s gone through an imagination shift in how she sees her career. She’s building a fashion brand, broadening her social impact and challenging industry players.

  1. Inspired action

In accepting her award recently, she made a resounding ‘call to action.’ Whether with professional dreams or social change, she understands that more can be achieved as a force for good when we’re taking steps of inspired action. It’s a kinda game-changing message that she’s bringing to the culture.

Wade’s documentary showed his journey as ‘life unexpected.’ Rihanna’s award celebration showed her journey being socially connected. Their stories echo the words of Mayo Angelou who said “A person is the product of their dreams. So make sure to dream great dreams. And then try to live your dreams.”

Tip: People who ‘jump on their dreams’ will use a deeper purpose to turn a bright spot of an idea into inspired action and an imagination shift into greater traction.

Talkback: What’s next for D Wade, Basketball Hall of Fame?

Tracks: Justin Bieber ft Quavo – Intentions – https://youtu.be/9p2wMpVVtXg

T.I. Ft Justin Timberlake – Dead & Gone – https://youtu.be/6mEx9FtuN0k

Beyoncé & Adele: Upping Their Game to the Point Where ‘Superstar’ Can’t be Denied #BigTimeUniversity

#BigTimeUniversity – “Small Talk, Street Dreams, Next Level”

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?


Theme:–The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (Old-School Flava)

This was one of those weekends of back-to-back showbiz glitz. First there was the NAACP Image Awards with the best and the finest in Black culture. Then the Grammys where the party was as they say ‘lit!’ We celebrated Beyoncé & Adele who keep upping their game to where ‘Superstar’ status can’t be denied.

Another such person in that league is Denzel Washington. In his Image Awards speech he moved the crowd in saying “Without commitment you’ll never start but more importantly without consistency you’ll never finish.” They’re great examples of two keys for how skill sells in the story performance tells.

Adele showed us what a commitment to excellence looks like. Shortly after starting her tribute to George Michael she stopped mid-stream and began again. She said she wanted to do justice to the performance. She refused to deliver a half-baked, half-assed, half-stepping performance to her idol.

Beyoncé showed what consistency in excellence looks like. Her performance even with a twin baby swell of her belly, left her fan-club swooning. Her artistry, on stage chemistry and homegirl diplomacy were on the money flawless. Plus, she didn’t let the swell or apparent Album of the Year snub go to her head.

One thing great performers seem to have in common is how they run their own light and power company. At the Grammys Adele said to Beyoncé “You are our light. And the way that you make me and my friends feel… is empowering.” Now that’s how skill sells, performance tells and passion like fire sets of bells.

Groove-Track: Jean Carn – Don’t Let it Go to Your Head – https://youtu.be/nXPh-FXTaaY

Theme:–The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (New-School Flava)

One of those weekend times. With back-to-back showbiz primes. First the NAACP Image show. With best and brightest Black flow. Then the Grammys where the party was lit. And Bruno Mars performance was a hit. Celebrating Beyoncé, Adele and the rest. ‘Upping-the-game Superstars’ at their best.

Another such person Denzel Washington. In that league of major elevation. Image Award speech moved the crowd. As those watching were wowed. Saying commitment needed to start. And consistency gives the finish its part. Great keys for how skill sells. In the story performance tells.

Adele had excellence on parade. Not wanting to throw shade. After starting tribute song. Seems things went wrong. Stopped mid-stream of singing. Began again not winging. Wanted to do justice to the end. For George Michael as a friend. Refused half-baked, half-assed. Half-stepping performance she passed.

Beyoncé consistency on display. She always earns her pay. Even with twin swell in her belly. Had fans swishing like jelly. Swooning on her performance artistry. Chemistry and homegirl diplomacy. On the money flawless like loaf of bread. Not letting swell or snub go to her head.

A thing the greats give. Light & power to live. At the Grammys Adele poured her heart. For how Beyoncé inspired her start. Saying how she’s got mad love. For how Bey fits pop culture like a glove. Empowering us to do more. In how we raise the score. That’s how top skill sells. And passion like fire sets off bells.


Tip: The marketplace likes how skill sells, performance tells & passion like fire sets off bells of good times.

Talkback: How were Grammy night and Image Awards night good for each other on the same weekend?

Groove-Tracks: Bruno Mars – What I Like – https://youtu.be/CDq15rSoOPc

P!nk – Just Like Fire – https://youtu.be/cqoPyWgXUMI

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Build Real Crossover Appeal: Steve Harvey’s Branding Moves Hit a New Groove (Part 5)


Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

Are you ready for the red carpet preview? How about the acceptance speech review? Well that’s what you’ll find during the season of Awards Shows. We go from the Grammys to Oscars with the Stellar and NAACP Image Awards in between. Celebs like Harvey can get various awards due to crossover appeal.

It’s all a part of building diverse market branding. Some award shows are about movies, others about music. There’re the Hollywood A-listers and Fashion Ave stylistas who’re recognized for their personal acclaim or catwalk pizzazz. Harvey might say it’s about positioning your brand as a box of chocolates.

There was a time when the value of work was in the idea of widgets. So, productivity was a measure of how many units could be made in a period of time. These days making widgets has become fairly simple. It’s no longer just about the box but about how what’s inside the box meets a niche or base audience.

Harvey expands his base with new rounds of success. He’s gone from stand-up comic to radio jock to sitcom star to game show host to Image Award winner for his national talk show. Each time his base grows he brings more market value that benefits a wider niche, bringing many happy cash-money returns.

When the awards season is over he’s still building his brand like cheese. There’re many types and ways cheese adds flavor to a meal or smiles to a selfie. Whether through his appearances at conventions, book signings, movie premieres or community events, his branding keeps him in good standing.


Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

Ready for the red carpet preview? How ‘bout the best speech review? That’s what’s up at award shows. Where folks get to give thanks on their toes. There’s the Grammys, Oscars and other big grabs. Stellar and NAACP Image Award fabs. Celebs like Harvey make a steal. Because of their crossover star appeal.

All a part of what they’re building. In diverse marketplace branding. Some award shows are about movies. Others honoring the music groovies. Hollywood A-listers and Fashion Ave stylists. For their acclaim and catwalk favorites. Put together in brand positioning. Like a box of chocolates for the tasting.

Was a time when value seen in work. Came from the idea as a widget clerk. Productivity a measure in unit numbers. Made in a period of time between slumbers. Nowadays making widgets is easy to stack. More than just about the box-n-go pack. But about audience base and fan niche you can track.

Harvey expands his base again and again. Building on each round of success top-ten. Gone from stand-up comic to radio jock. Game show host to sitcom star block. Image Award winner for his talk show. Brings new market value helping the base grow. With many happy cash-money returns in the flow.

When awards season over he’s still building. His brand like cheese for ad selling. Many types and ways cheese puts flavor. In a meal or smiles for a selfie savor. Through his talks at biz conventions. Book signings, premieres and community connections. Taking his branding and standing in many directions.

Tip: Building crossover appeal is about connecting with a base that loves your box of chocolates and expanding your niche to those that love your overall package.

Talkback: Are Award Shows about the award or about the recognition that can further build your brand?”