Ciara, Oprah, Their First-Name Status and The Big Rollout to Leave a Mark on the Marketplace with a Big Payback

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Seems like the Spring season kicked-off with so many events for us to go all out. The March Madness frenzy is in full effect where fans get to raise the noise as teams raise their level of play. There was also a Michelle Obama sighting as she returned to her book tour to an arena fill with 18,000 guests.

Recording artist Ciara was in the house along with a few other big-time players in sports and showbiz. Not to be outdone, Oprah made a grand appearance at the Apple launch of their latest tech project. She says they’re partnering to leave the world a little bit smarter, kinder and better than they found it.

Ciara and Oprah with their first-name status and the big rollout, are looking to leave their mark on the marketplace. That’s not some new feeling/fad that’s got them pitching a ‘pie in the sky’ idea. It’s really them connecting with folks in ways that excite new ventures in technology along with hopes and dreams.

Outside of those times Ciara gets to shake, bounce and pop in music she’s giving talks to industry/sports groups on the challenges of life-role balance. Beyond those times Oprah gets to share content, impact culture and deliver entertainment, she’s big on spreading ‘aha moments’ to rev-up life.

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What we see with them points back to times they took a chance, made a shift, or set a goal to stretch them from where they were to where they could be. This latest effort with Apple is one Oprah is gushing about. It gives her another way to show that achieving fulfillment in career and life is in how we affect:

  1. The Game

This takes some passion. For Oprah it started with her doing the local news. Her passion was working in journalism. Then she made the shift to hosting her own talk show which changed the game as we knew it. Oprah and Ciara show that passion is in how we master the game and how we level-up the career field.

  1. The People

Most folks remember the Oprah show episode when she said these words: “you get a car, you get a car, err’body gets a car.” That was one of those moments where she did something special for the audience. She’s been doing that not only with financial gifts but also serving in ways guided by a sense of purpose.

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  1. The World

Ciara’s fans love her music and how she celebrates sexy. It sure lights-up the faces of many a guy and girl. Oprah says her calling is as a kind of teaching guru. That’s why she’s revamping her book club. She uses it to bring light to the world and maybe has a big payback by making God look good in the process.

  1. The Times

Along with her professional duties, Ciara is busy being a mom. She’s helping her kids get through their times-table so they can multiply faster. But Oprah chooses to multiply numbers faster with vision, passion and mission to affect millions. That’s how they and other major players affect the times and the ages.

Ciara and Oprah give us inspiring notes on how fulfillment means having our whole-self matter in the best ways possible. Not everybody gets to have first-name status in pop culture. But they do, maybe because they’re loved for what they represent and how they affect the game, the people, the world and the times.

Tip: There’s no greater sense of fulfillment from making a difference than how we bring love to affect the game, the people, the world and the times.

Talkback: Ready to get your game on, excite the people and impact the world for all times?

Tracks: Kirk Franklin – Love Theory – https://youtu.be/3aD8OK07iIY

Aloe Blacc – Wake Me Up – https://youtu.be/M_o6axAseak

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Steve Harvey Starts New Season on the Race, Michael Strahan Joins GMA on the Regular #BigTimeUniversity

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?

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Theme:–The Year of ‘Flashlighting’ – Get Seen!”
A New Way to Shine with Highlights, Insights and Media-bites that’s Exciting (Old-School Flava)

There it is…the return of the Macks! While some kids get set for new math, other folks can watch Michael Strahan & Steve Harvey. Over the summer there was a break from doing their shows. But Harvey kicked-off a new season with Simone Manuel on her Olympics race and Strahan joined GMA on the regular.

In ABC interview he said “I think we all get so tied up in what’s going on in work and all these other things that we forget that life is supposed to be fun. I try to bring that same attitude, as much fun and play you can bring to a job.” That’s what it means for them to connect with passion full-time and dreams full-speed.

It’s easy to lose count of how many gigs they got. Strahan does NFL Sunday on FOX. Then he’ll shuttle back to NY for his weekly GMA co-hosting duties. No wonder his book is entitled Wake Up Happy. You can’t run like this without loving what you do. These guys are sure to mix fun with getting back in the flow.

Harvey is no slouch either. When he’s not on syndicated radio, he’s cutting-up on his TV talk show. Then there’s Family Feud and Little Big Shots for extra measure. In between tapings he tries to share with his audiences a few nuggets from what’s on his mind. He too is raking in the dollars and sharing good sense.

They inspire us to keep it movin’. In a Huff Post Op-ed Harvey wrote “If you keep your faith… there is an appointed time for you and it’ll bust open for you. This journey we’re on isn’t about who gets there first, it’s about who hangs in there until the end.” As celebrity Hot Steppers they want to see folks living good!

Groove-Track: Mark Morrison – Return of the Mack – https://youtu.be/uB1D9wWxd2w

Theme:–The Year of ‘Flashlighting’ – Get Seen!”
A New Way to Shine With Highlights, Insights and Media-bites that’s Exciting (New-School Flava)

There it is, enough jumpin’ jacks. Time for return of the Macks! Kids get set for new math class. Michael Strahan & Steve Harvey take a pass. Summer’s over from being on break. After visit to the ocean or the lake. Harvey kicked-off new season on Olympics race. Strahan joined GMA as a regular in the place.

In ABC interview he once said. Not to let work and stuff drive us dead. Tied-up in the goings on at the job daily. Forgetting life’s supposed to be fun really. That same attitude taken from the playground. As seen on TV with fun all around. What it means to have full-time passion. And full-speed dreams in rotation.

Easy to lose count of the gigs they got. And the many ways they stay market hot. Strahan on FOX NFL Sunday show. Covering tackles and hits blow by blow. Then back to NY’s GMA set. Getting there fast on red-eye jet. Wake Up Happy his personal book thing. For how he brings fun and flow to the work ring.

Harvey’s got some get-up too. No slouch like animals tend to do. When not radio then it’s TV talk. There’s Family Feud and the Little Big Shots walk. In between he tries to share a nugget. To audience members’ goals on their bucket. Raking in the dollars, sharing good sense. For extra measure boosting confidence.

They inspire folks to keep it movin’. If nothing else just keep on groovin’. Reminding us to keep the faith and jump. At the appoint time to get over the hump. Journey not so much about who gets there first. But for those who hang in there past the thirst. As celeb Hot Steppers wanting to live good, not worst.

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Tip: Working with passion full-time, pursuing dreams full-speed keeps us wanting to live good, not worst.

Talkback: With Strahan now on GMA full-time, who’d be good to replace him on Live with Kelly?

Groove-Tracks: Aloe Blacc – The Man – https://youtu.be/fm660vIn8Tg

Kindred the Family Soul – All My People – https://youtu.be/ta_yvKFGrIY

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Villanova & North Carolina Teams Put on a Show that was So Good it Seemed Unreal #BigTimeUniversity

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny? 


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Theme:–The Year of ‘Flashlighting’ – Get Seen!”
A New Way to Shine with Highlights, Insights and Media-bites that’s Exciting (Old-School Flava)

How would it feel to have a holiday named in your honor? Well, most don’t know because it never happens. But after a thrilling NCAA Final Four finish, Villanova students were given a holiday from classes. Their Wildcats and North Carolina Tar Heels put on a show that was so good it seemed unreal.

After the game, Villanova point guard Ryan “Arch” said “We work on that play every single day in practice. I was trying to be aggressive. It’s about me making the right read. I think I did that.” This speaks to what it takes for teammates and ‘mojo workers’ to turn-up strong at the ready and show-up big in the end.

Whether at the office or on the court it’s smart to start with a goal or two in mind. For college basketball the ultimate goal is getting to the big dance and taking home the championship trophy. The game started as a back-and-forth with a close score at halftime. So it was still anyone’s to win with 20 minutes left.

The Wildcats began the second-half down five points. They found their mojo, got in a groove and opened a 10-point lead. It gave them momentum for a relentless stretch of endurance. Then as the clock wound down it was a dream-shot moment that put Kris Jenkins’ 3-point game clincher in the history books.

Fans were in disbelief. Some sports analysts think this was one of the most exciting game endings ever. Plus, for the everyday person on a work team it was a reminder of how having a goal and getting in a groove means working on some things every day. This gives us the get-up for being able to live large.

Groove-Tracks: The System – Don’t Disturb This Groove – https://youtu.be/0wqUDylYcnY


Muddy Waters –
 Got My Mojo Working – https://youtu.be/pOhVh8cckO8

Theme:–The Year of ‘Flashlighting’ – Get Seen!”
A New Way to Shine With Highlights, Insights and Media-bites that’s Exciting (New-School Flava)

How’d it feel to have a named holiday? To take off time without losing pay? Most don’t know how it would be. That won’t happen for them or me. NCAA Final Four finishes high. A few players let-out a cry. Wildcat students had no classes. Good for them and the masses. As game was unreal with loud applauses.

After buzzer ‘Nova star heard saying. What we practice is what we were playing. In pushing the ball up the court. Making right read and being good sport. Aggressive in hustle and his dribble. Little time to waste or to nibble. Teammates came ready to show-up strong. With a big-time ending not after long.

Whether at work or play it’s smart. To have a goal or two at the start. Ultimate goal in making it to the dance. To take home trophy and bragging stance. Game started in back-and-forth fashion. As players soon stepped-up their passion. Halftime saw a close score. Anyone’s to win next 20 minutes on the floor.

Wildcats began five points behind. Got back to the uphill grind. Mojo working didn’t disturb their groove. Opened-up 10-point lead and a move. Had momentum shifted in their favor. A win is something they could savor. Dream-shot moment in Kris Jenkins’ looks. Putting 3-point game clincher in history books.

So fans in disbelief. Call emergency crew for relief! Some analysts say best game ending ever. Another way to show not to give up never. Plus, for every person on a work team. Having goal and groove in a dream. Doing some things daily puts us on the verge. Of rocking the get-up and being able to surge.

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Tip: Working on a goal and finding a groove gives us the get-up for being next top dog at work or play.

Talkback: What’s your take on the big game? Was it their “endurance groove” that made the difference?

Groove-Tracks: Iggy Azalea – Team – https://youtu.be/Jax-WL3mC9k


Owl City Ft Aloe Blacc –
Verge – https://youtu.be/nYCURBSSyXw

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Sean ‘Diddy’ Combs Thinks 3am is the Best Time to Hit the Brand Spot #WUWECAST

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?


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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

In presidential campaigns the idea of the ‘3AM phone call’ is a big deal. Some candidates have used it as a way to separate themselves from their opponent. They might even use it as part of their political branding. Well, Sean ‘Puff Daddy’ Combs thinks 3AM is the best time to hit the brand spot.

Combs released the ‘3AM’ perfume fragrance to add to his business empire. He tells LA Confidential magazine “Honestly, I’ve never been someone who does just one thing; that’s not who I am,” He says “Life’s way too short. My goal has always been to excel in every direction and in a monumental way.”

The brand spot for Combs started as a rapper. He choose that as his ‘lane in the game’ and line of work because of his love for music. After a few years of mixing things up as a record company executive and artist promoter, Combs launched the ‘Sean John’ clothing line as the new ‘cool-sexy-swag’ in apparel.

In between photo shoots and media appearances Combs is busy running his cable channel REVOLT. It’s a place for him to keep his love for music alive. It also vibes with his brand spot as a marketing guru and trendsetting promoter. Combs is in the zone when he’s making his passion ‘do what it do.’

He’s gone through stage names as often as he’s expanded into new ventures. First it was Puff Daddy, then Puffy, P. Diddy and just Diddy. It’s like he has a name for each season of his brand-ability. Combs says his style has gone more classic, career has more purpose and his brand has become ultra global.

Groove-Track: American Authors – ‘Believer’ – https://youtu.be/DYj40-cZ5vI

Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Presidential campaigns are abuzz. Some candidates running on what wuz. The ‘3AM’ phone call a big deal. Used as a tactic for keeping it real. A way to separate from others in the running. Something that’s part of political branding. Well, Sean ‘Puff Daddy’ Combs sees 3AM as best time for winning.

New perfume fragrance for romantic fire. And to add to his mega biz empire. Tells magazine he’s never been cut-out for one thing. Doesn’t mind having more bounce and bling. That’s not who he is from jump. Life’s short to be down in the dump. Goal to excel in every direction. By growing in industry connection.

Brand spot for Combs began as a rapper. Yea he wasn’t born with a silver platter. His ‘lane in the game’ and line of work. His love for music beyond a clerk. Mixing it up as record exec and promoter-in-chief. For many artists he was their relief. Launched clothing line before Pharrell. As new ‘cool-sexy-swag’ apparel.

Between photo shoots and another media stop. He’s busy making fashion and music pop. With an eye on REVOLT cable channel vibe. Helps keep his love for music alive. In the zone as marketing guru and trendsetter. Making his passion ‘do what it do’ like a go-getter.

Mariah Carey was once on his label. Many others coming from his stable. Gone through stage names with each venture. Puff Daddy, Puffy, P. Diddy and Diddy adventure. As if each name was for a season. But brand-ability the main reason. Classis style and ultra global hot. Career on purpose to hit the brand spot.

Diddy2Tip: Hitting the ‘brand spot’ is good for going from today’s career to tomorrow’s pioneer.
Talkback: Diddy vs. Dr. Dre as music moguls: Who’s the man?
Groove-Tracks: Owl City ft. Aloe Blacc – ‘Verge’ – https://youtu.be/nYCURBSSyXw

Mariah Carey – ‘Infinity’ – https://youtu.be/DO1CQhwCiG0

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Ryan Seacrest Has Made a Name for Himself by Putting Heart into His Work Ethic – #WUWECAST

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?

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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

The jury’s out on Jamie Foxx hosting the iHeart Music Awards. He’s taken some heat for his monologue jokes. The show saw Rihanna channeling Lil Kim. There were others who made headlines. But Ryan Seacrest has made a name for himself not just in showbiz but by putting heart into his work ethic.

Why wouldn’t people put this into their work or businesses into their brands? Southwest Airlines knows the importance of heart. They’ve added it to their logo and commercial appeal as the ‘dot’ in dotcom. Even iHeartRadio seems to have caught-on that the parent company changed names to iHeart Media.

Business leaders know it takes heart to captivate and soul to motivate. Maybe Taylor Swift and Justin Timberlake can relate. She received a few honors while he was named Music Innovator. Their body of work speaks for itself. Some might say she streams heart into her songs while he pours soul into his.

In words you’ve heard before, they know ‘all about that base makes top dollar.’ They connect their fan-base with music, fun and lots more. Who knew that Swift had such admiration for Timberlake? She could possibly be the next recipient of the Innovator Award (Well, Kanye West might have something to say).

As one of the few from the original crew, Seacrest keeps things ‘light and loose’ on American Idol. Swift keeps turning out #1 albums and Timberlake keeps delivering his music as ‘white soul.’ They all bring heart to the stage the way an athlete combines passion and grace within their greatness.

Groove-Track: Aloe Blacc – ‘I Need a Dollar’ –

Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Jury’s out on iHeart Awards host Jamie Foxx. Many not sure he knocked it out the box. Taken some heat for his monologue jokes. Didn’t go over well with some folks. Rihanna showed-up like Lil Kim of old. Others made headlines not as bold. Seacrest in the building with his heart. Work ethic sets him far apart.

Why wouldn’t people put heart in their brands? Opens the door to more buying hands. Southwest Airlines adds heart to its sleeves. As seen on its logo and pamphlet leaves. Commercial appeal to hit the spot. As seen in its URL dot. Even iHeartRadio on the same page. Changing its name on the main stage.

Biz leaders know heart helps to captivate. Then add some soul to motivate. Maybe Taylor Swift and Justin Timberlake can relate. As they cash-in the money plate. She gets a few honors as songwriter. He gets the press as Music Innovator. She streams heart from track to track. He pours soul like Aloe Blacc.

In words you’ve heard before. ‘All about that base makes top dollar’ the score. So they connect with their fan-base for sure. With music, fun and a whole lot more. Who knew Swift had such admiration. For Timberlake’s personification? Could be next Innovator star. Kanye West not ready to say she’s on par.

One of the few Idol originals. Keeps things light, loose, with the lyricals. Swift keeps turning out #1 songs. Timberlake fans think he does no wrongs. Music that’s kinda like ‘white soul.’ And comedy skits from his SNL role. Bringing lots of heart to the mix. An athlete’s passion and grace on the greatness fix.

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Tip: Where there’s heart like an athlete you’ll find passion and grace locked-in with greatness.
Talkback: Who’d you think should be the next host of the iHeart Music Awards?
Groove-Tracks: (Double-play for the Easter Holiday!)

Kanye West – ‘Heartless’ –   

Mary Mary – ‘Go Get It’ –  

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Steve Harvey and Elizabeth Holmes Let Passion Seal the Deal on Running Things – #WUWECAST

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL TUBE – Got Funny?

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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

There’re a few things Steve Harvey loves doing and one is making people laugh. Long before he made it on daytime TV he developed his passion on the comedy circuit. For Elizabeth Holmes, she left college early to launch a biotech company. They let their passion seal the deal as they run things.

Harvey has expanded his career as a broadcast star. Holmes has become the youngest female billionaire by charting her course in healthcare. She is using her talents to revolutionize the blood-testing industry. Holmes believes a pin-prick of blood is enough to verify a patient’s symptom or a diseases’ conundrum.

They could probably tell stories of fears and failures. They might even have experienced setbacks and false-starts. But all that and more have been folded into their respective brands. Holmes is changing the game for how technology in healthcare can reduce costs and improve the diagnosis process.

She has partnered with Walgreens to bring her vision to blocks and towns. Her Wellness Centers are co-located in retail drug stores so that patients have greater access to medics. Harvey and Holmes point to times in their quest where at first it was about the dream but beyond that it’s really about the team.

These days Harvey is focused on boosting his TV ratings while Holmes is focused on healthcare savings. Their claim to fame is uniquely theirs but has a similar formula. They let their passion seal the deal as they run things. This started with talent that was turned-into a brand and then enlarged by a team.

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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Few things Steve Harvey loves doing. Making people laugh partly his calling. Long before being on daytime TV. Flexed his passion doing standup comedy. For Elizabeth Holmes things started back in college. Left before getting degree-stamp knowledge. Signing multi-year deal was their ultimate privilege.

Upped his career as broadcast star. She’s youngest female billionaire by far. Charting course in biotech field. Revolutionizing industry with talent she does wield. Believes pin-prick of blood is all it takes. To get tested for old-time sakes. Enough to check a patient’s symptom. And to verify disease conundrum.

Telling stories of common fears. Moving away from failures of past years. Might have had setbacks and false-starts. But now doing things from their hearts. Life wrapped-up in respective brands. That’s folded into cash-money grands. Changing the game for tech in healthcare. Lowering cost for how people fare.

Teaming with Walgreens to expand her vision. Partnering to serve blocks, barrios and town commission. Wellness Centers in retail drug store. More patient access to medics on the floor. Harvey and Holmes might say at first it was about the dream. But even beyond that it’s really about the team.

He’s focused these days on higher ratings. While she’s bent on heathcare savings. Claim to fame unique in their own right. Similar formula and upward flight. Letting passion seal the deal in their biz contacts. As well as in multi-year contracts. Started with talent becoming a brand. Enlarged by a team lending a hand.

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Tip: Good things happen when passion goes to work and talent comes to play on a dream-team.
Talkback: So who “runs things,” (men or women) and what would life be like with talent but no passion, or passion but no talent?
Groove-Tracks: Shania Twain – ‘Ka-Ching’ –

Aloe Blacc – ‘Wake Me Up’ –   

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST