Theme:– “The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

It was announced as something like the “deal of the century” for a Hip Hop entrepreneur. That’s how some might see it as Apple paid $3 billion dollars to purchase Beats by Dr. Dre. Recently there was the Go Pro IPO launch. So Dr. Dre and Go Pro’s Nick Woodman turn eureka moments into billionaire status.

The word on the street was Dre had an interest in selling speakers, not sneakers. Woodman’s interest was capturing his surfing experiences. Their business vision leveraged marketing over manufacturing. It’s a lesson for job seekers wanting to “go pro” after college and those in industry with business innovations.

A new success model is to think social. Over the years, modern economies have moved from agricultural to industrial. They’ve shifted from tech industrial to tech informational. Now it seems we’re in the age of a social revolution. More people are engaging across various platforms and human relation experiences.

These days we’re “on the go” in many ways. Woodman realized people wanted to record their mountain climbs with friends or their bike rides on trails. He developed a camera that could be mounted anywhere. Dre saw the growing interest in music streaming. Their success model came out of thinking mobile.

Dre tag-teamed with Jimmy Iovine a record executive. Woodman got startup capital from his father, a former investment banker. The seed money and partnerships have achieved a return on investment in the billions. That might be due in part to some street smarts. But it might also have to do with thinking global.

Theme:– “The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

Something like “the deal of the century.” As hot as a rise in the mercury. Hip Hop entrepreneur now biz icon. As Apple pays $3 billion dollars in bacon. For buying Beats by Dr. Dre. While those investing in Go Pro say “hip hip hooray.” Dre and Woodman turn eureka moments. Into billionaire status of investments.

Word on the street with gossip seekers. Dre had interest in speakers, not sneakers. Woodman saught pics of his surf board run. Visualizing the experience as documented fun. Their vision built around plain-old marketing. Than old-school-styled manufacturing. Good for those wanting to ‘go pro’ in biz branding.

A new success model is to think social. Economies have moved from the farm to industrial. And even from agriculture to tech informational. Now it seems we’re in the social media age. With people engaging various platforms on the human relations stage. Where hot products get featured on the main page.

Woodman saw people wanting to capture. Mountain climbs, bike rides and moments of rapture. So he came up with a camera for any occasion. That could be mounted and used for mass exploration. Dre saw the potential in music streaming. Their success model built around “think mobile” signal beaming.

A tag-team with Dre and Jimmy Iovine came together. Having stood the test of time in any weather. Woodman got startup capital from his father. Was like cash money from an investment banker. With financial returns in the billions of dough. Takes street smarts, thinking global and reaping what you sow.

Tip: As economies modernize the flow of commerce, innovation happens through “thinking shifts” in enterprise.

Talkback: How much of their success was about industry good standing versus creative brand marketing?