Eminem and U.S. Soccer’s Christian Pulisic Bring Their Star Power and American Dream to a New Level of GB – ‘Game Bonafide’


Wait, how’m I gonna start this blog? That’s a question that gets asked every week. With so much to write about in celebrity pop it’s a matter of bringing the right vibe. It makes sense then how Eminem would start his freestyle rap that way. For him it’s a case of lyrical content with the right touch of street cred.

When it comes to US Men’s Soccer star Christian Pulisic some say he’s got next. Not in the rap game but as the face of the game. It’s true, professional dreams in the biz world don’t all take rap skills or great foot-work. But there’s usually something that moves star power to a new level of GB – ‘Game Bonafide.’

That’s kinda what went down with Eminem’s rap cypher on the BET Awards. Some think he’s on a comeback after being off the radar for a minute. He’s not retired, he’s just re-wired. Maybe this says something about what happens when your flow gets bumped. Things either become a hit or take a hit.

In political terms it’s said that after a good debate performance a candidate is likely to get a ‘bump’ in their poll numbers. It usually means more people are feeling the message or the messenger. That happens in how they might make a strong point or deliver a wow-like performance.

Folks are raving on social media how Eminem did that. He brought strong points and a wow performance that left memorable moments. He even shows how to move your career track or biz dream forward by having a spinoff of your vision. Shady hasn’t let his mojo get stumped or his mass-appeal get dumped.

It’s interesting that his rap cypher is called ‘The Storm.’ That’s a metaphor of-course for the current political climate. But it might also be how Pulisic and his teammates are feeling after not qualifying for the soccer World Cup. If they could have even pulled-out a draw in the match they would have advanced.

Soccer federation honchos are probably looking at how they’ll ‘right the ship’ after the disappointment. It’s like when a biz dream or project team goes through some kind of setback. Who knows if it’s just a matter of taking care of the little things that has had Eminem staying low. But now he’s back for another go.

One of the biggest setbacks in my dream journey was while hosting a community radio show on a college station. It was in year five as things were coming together. Then one morning some dude shuts down the power while I’m on air. It was where I not only took a hit but decided I was no longer gonna take that..


Pulisic might be having a similar ‘sick feeling’ right now. The sting of disappointment is sometimes felt for a while. But there’s something that happens in those down times that moves things from the brink to a place of clearer think. Plus, it’ll pave the way for Pulisic to bring more edge to his game as with Eminem.

In pro sports you hear players being sent down to the minor leagues or brought up from the practice squad. Those who’re sent back have things to work on while those brought up are ready for the big-times. But along the way you’ll either take a hit or become a hit especially when you put your dreams on the line.

Tip: As you upgrade the flow in your career or dreams you’ll either take a hit or become a hit.

Talkback: How’d you describe the edge that Eminem or Pulisic bring to make them ‘Game Bonafide?’

Tracks: Beyoncé ft Jay-Z – Upgrade U – https://youtu.be/6nr8hPnZfMU

Pitbull ft Flo Rida, LunchMoney Lewis – Greenlight – https://youtu.be/R7xbhKIiw4Y

Ice Cube & DJ Khaled Just Achieved New Dreams, Here’s How They Did It! #BigTimeUniversity

#BigTimeUniversity – “Small Talk, Street Dreams, Next Level”

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny? (Or Just Fun!)


Theme:–The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (Old-School Flava)

It was the first weekend in the official start of summer and things got hot! There were so many events from coast to coast that had stars in the building. There were Awards shows and other spots to choose from that were happening. Even Ice Cube and DJ Khaled achieved new dreams with their latest projects.

In launching this new 3-on-3 professional basketball league, Cube told USA Today’s For The Win “When I saw Kobe score 60 points in his last game, I knew that guy can still play basketball…and there’s no where I can ever see him play again.” Cube saw an opportunity to fill a void, serve a niche & roll the dice.

After giving it more thought he went with the 3-on-3 idea which is how most basketball pick-up games are played. Even though he was starting from scratch with the idea, he decided to recruit former NBA players who’re now retired. The concept has some buzz with strong attendance after the first weekend of games.

While that was happening on the East Coast, Khaled was mixing it up on the West Coast with a new album release. His social media feed was blazing with clicks and pics from some of his promotional pit stops. With Cube and Khaled you see their vision catch fire as they approach their dreams like pros.

What really stands out for both of them is how they make the situation special. Khaled gives nods and props to his production team and music collaborators with his Another One lingo. Cube lets players wear their street-side nicknames on their jerseys. It’s the way they make things funky, fun and catch feels.

Groove-Track: Tracie Spencer  – Make it Funky – https://youtu.be/IJsStCDbq-s

Theme:–The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (New-School Flava)

First summer weekend start. Weather pretty much played its part. Things in show biz got hot. With so many events to hit the spot. Awards shows and so much more. Some things began as early as four. Lots of stars in the building to see. How Ice Cube and DJ Khaled let dreams come to be.

Launching new 3-on-3 pro hoops. Giving USA Today his dream scoops. Saw Kobe retire after scoring 60 in last game. Knew he could still do more with his fame. Why not see him play again. If he’s still can shoot jumpers when. A way to serve a niche, fill a void. Roll the dice for the retired and unemployed.

After thinking things through a bit. Cube thought his idea could be a hit. Most pick-up games happen the 3-on-3 way. That’s how most kids learn to play. Starting from scratch to move it along. Cube adding his own rhymes in a Hip Hop song. Concept has buzz from fan support. To see who still got game on the court.

That was sort of the East Coast swing. While Khaled on West Coast doing his thing. Mixing it up for his album release. Grateful for the fan love piece by piece. Social media feed blazing with clicks. Streaming music previews and promo pics. Many see their vision catch fire. Living their dreams about to go higher.

Something to make them standout then. The situation makes things feel like a ten. Khaled gives nods to his production team. Adding props for his collab-ready dream. As Another One helps him see more green. And stay front and center on the scene. Nicknames on jerseys to make it funky, fun and feel teen.


Tip: Achieving new dreams might involve filling a void, serving a niche and making the right pitch.

Talkback: What’s it going to take for 3-on-3 to become a regular part of the sports scene?

Groove-Tracks: Big Sean – Bounce Back – https://youtu.be/go76oq9KI-o

Calvin Smith ft Pharrell & Katy Perry – Feels – https://youtu.be/ozv4q2ov3Mk

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Lebron James Looks to ‘Stir the Pot’ for More Game and Contract Dollars #WUWECAST

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?

Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

Well Nicki Minaj won big at the 2015 BET Awards. She got her sixth consecutive best female hip-hop title. But Lebron James is about to win even bigger. The word from his camp is that he’s opting-out on the second year of his contract. James looks to stir the pot for more game and contract dollars.

He’s not planning to leave Cleveland. He’s just looking to raise his stake. James understands the money chain linking his strengths and his value. Some teammates might wonder “Will he let them break us apart?” TNTs Shaq might say it’s simply about striving for greatness as the NBAs ‘Royal Highness.’

James vows to fans he’ll get better by working on some things. During the off-season it’s also about raising his game. As a proven champion he knows striving for greatness means working on your next level of performing. That is often about what you produce in people and what people produce in you.

It’s no surprise then that James is willing to own the role of team leader. With playoff injuries to Kevin Love and Kyrie Irving, it was asking a lot of him to win it all. The best he could do was to rally other players towards making an impact. So, are the Cavaliers poised to turn the letdown into the get-down?

James puts no limits on his game or market appeal. This is seen with the many products he endorses. His value at home or beyond the block grows leaps and bounds. His next level of performing, leading and branding is seen in an upcoming movie. Even in the downtime James stays on the run and ready to ride.

Groove-Track: Stephen Marley – ‘Break us Apart’ – https://youtu.be/8T7I7NMlwvk

Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

At 2015 BET Awards Nicki Minaj won big. Sixth consecutive best female artist in her hip-hop gig. But Lebron James about to go bigger. Not just in paycheck but also with swagger. Opting-out of second year in contract dollar. Looks to stir the pot for game and gold around his collar.

Not planning to leave Cleveland you see. Just looking to raise his stock commodity. Understands the money link from strengths to market value. Whether on basketball court or other venue. Some locker-room chatter about breaking-up team. TNTs Shaq might say like Biggie “that’s all a dream.”

Vows to fans he’ll get better. Also working on some things as a jet-setter. During the off-season it’s about raising his game. A proven champion’s always mindful of his acclaim. Striving for greatness in how he’s performing. To produce in people as people produce in you adds to one’s rising.

No surprise then he’s willing to own the role. As team leader near and dear to his soul. With injuries to Irving and Kev Love. Had to rally others to rise above. James winning it all was asking a lot. But superstars know how to hit the spot. Poised to go from playoff letdown. Into next season stats getdown.

Puts no limits on his appeal. In being himself and keeping it real. As seen with the many products he plugs. Valued at home and beyond like tire lugs. Next level of performing starts with leading. Also add-in new movie trailer loading. Even in downtime James stays on the run. Ready for the ride and to have fun.


Tip: You ‘stir the pot’ of your game by developing your strengths and marketing your performance value.
Talkback: Can the Cavs give James more money without breaking up the team?
Groove-Tracks: Mary J. Blige – ‘We Ride (I See the Future)’ – https://youtu.be/vQM2cIb_pUw

Shaquille O’Neal ft. Fu-Schnickens – ‘What’s Up Doc? (Can We Rock)’ – https://youtu.be/1f9IgOjZjn4

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Dr. Dre and Go Pro’s Nick Woodman Turn Eureka Moments into Billionaire Status


Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

It was announced as something like the “deal of the century” for a Hip Hop entrepreneur. That’s how some might see it as Apple paid $3 billion dollars to purchase Beats by Dr. Dre. Recently there was the Go Pro IPO launch. So Dr. Dre and Go Pro’s Nick Woodman turn eureka moments into billionaire status.

The word on the street was Dre had an interest in selling speakers, not sneakers. Woodman’s interest was capturing his surfing experiences. Their business vision leveraged marketing over manufacturing. It’s a lesson for job seekers wanting to “go pro” after college and those in industry with business innovations.

A new success model is to think social. Over the years, modern economies have moved from agricultural to industrial. They’ve shifted from tech industrial to tech informational. Now it seems we’re in the age of a social revolution. More people are engaging across various platforms and human relation experiences.

These days we’re “on the go” in many ways. Woodman realized people wanted to record their mountain climbs with friends or their bike rides on trails. He developed a camera that could be mounted anywhere. Dre saw the growing interest in music streaming. Their success model came out of thinking mobile.

Dre tag-teamed with Jimmy Iovine a record executive. Woodman got startup capital from his father, a former investment banker. The seed money and partnerships have achieved a return on investment in the billions. That might be due in part to some street smarts. But it might also have to do with thinking global.


Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

Something like “the deal of the century.” As hot as a rise in the mercury. Hip Hop entrepreneur now biz icon. As Apple pays $3 billion dollars in bacon. For buying Beats by Dr. Dre. While those investing in Go Pro say “hip hip hooray.” Dre and Woodman turn eureka moments. Into billionaire status of investments.

Word on the street with gossip seekers. Dre had interest in speakers, not sneakers. Woodman saught pics of his surf board run. Visualizing the experience as documented fun. Their vision built around plain-old marketing. Than old-school-styled manufacturing. Good for those wanting to ‘go pro’ in biz branding.

A new success model is to think social. Economies have moved from the farm to industrial. And even from agriculture to tech informational. Now it seems we’re in the social media age. With people engaging various platforms on the human relations stage. Where hot products get featured on the main page.

Woodman saw people wanting to capture. Mountain climbs, bike rides and moments of rapture. So he came up with a camera for any occasion. That could be mounted and used for mass exploration. Dre saw the potential in music streaming. Their success model built around “think mobile” signal beaming.

A tag-team with Dre and Jimmy Iovine came together. Having stood the test of time in any weather. Woodman got startup capital from his father. Was like cash money from an investment banker. With financial returns in the billions of dough. Takes street smarts, thinking global and reaping what you sow.

Tip: As economies modernize the flow of commerce, innovation happens through “thinking shifts” in enterprise.

Talkback: How much of their success was about industry good standing versus creative brand marketing?