Build Real Crossover Appeal: Steve Harvey’s Branding Moves Hit a New Groove (Part 5)

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

Are you ready for the red carpet preview? How about the acceptance speech review? Well that’s what you’ll find during the season of Awards Shows. We go from the Grammys to Oscars with the Stellar and NAACP Image Awards in between. Celebs like Harvey can get various awards due to crossover appeal.

It’s all a part of building diverse market branding. Some award shows are about movies, others about music. There’re the Hollywood A-listers and Fashion Ave stylistas who’re recognized for their personal acclaim or catwalk pizzazz. Harvey might say it’s about positioning your brand as a box of chocolates.

There was a time when the value of work was in the idea of widgets. So, productivity was a measure of how many units could be made in a period of time. These days making widgets has become fairly simple. It’s no longer just about the box but about how what’s inside the box meets a niche or base audience.

Harvey expands his base with new rounds of success. He’s gone from stand-up comic to radio jock to sitcom star to game show host to Image Award winner for his national talk show. Each time his base grows he brings more market value that benefits a wider niche, bringing many happy cash-money returns.

When the awards season is over he’s still building his brand like cheese. There’re many types and ways cheese adds flavor to a meal or smiles to a selfie. Whether through his appearances at conventions, book signings, movie premieres or community events, his branding keeps him in good standing.

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

Ready for the red carpet preview? How ‘bout the best speech review? That’s what’s up at award shows. Where folks get to give thanks on their toes. There’s the Grammys, Oscars and other big grabs. Stellar and NAACP Image Award fabs. Celebs like Harvey make a steal. Because of their crossover star appeal.

All a part of what they’re building. In diverse marketplace branding. Some award shows are about movies. Others honoring the music groovies. Hollywood A-listers and Fashion Ave stylists. For their acclaim and catwalk favorites. Put together in brand positioning. Like a box of chocolates for the tasting.

Was a time when value seen in work. Came from the idea as a widget clerk. Productivity a measure in unit numbers. Made in a period of time between slumbers. Nowadays making widgets is easy to stack. More than just about the box-n-go pack. But about audience base and fan niche you can track.

Harvey expands his base again and again. Building on each round of success top-ten. Gone from stand-up comic to radio jock. Game show host to sitcom star block. Image Award winner for his talk show. Brings new market value helping the base grow. With many happy cash-money returns in the flow.

When awards season over he’s still building. His brand like cheese for ad selling. Many types and ways cheese puts flavor. In a meal or smiles for a selfie savor. Through his talks at biz conventions. Book signings, premieres and community connections. Taking his branding and standing in many directions.

Tip: Building crossover appeal is about connecting with a base that loves your box of chocolates and expanding your niche to those that love your overall package.

Talkback: Are Award Shows about the award or about the recognition that can further build your brand?”

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