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Twitter CEO Dick Costolo Wants Less Crap and More Cream to Rise to The Top #WUWECAST

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This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

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Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

Kanye West is fuming because Beyoncé didn’t get album of the year. He’s not the only one upset about something. Twitter CEO Richard Costolo was quoted saying “We suck at dealing with abuse and trolls on the platform and we’ve sucked at it for years.” He wants less crap and more cream to rise to the top.

They’ve been losing users due to social-media abuse. Costolo knows this is gonna be tricky and is ready to tackle the issue. Maybe success at this will be similar to how achievers cause less crap and more cream to rise to the top. Somewhere along the lines Costolo might go back to the Twitter roots.

The reason for Twitter is different from Facebook or Linkedin. Similarly, the purpose behind someone’s dream is different from another. Costolo will likely look at what gives Twitter its ratings and whether some factor(s) are underrated. Cream rises to the top by separating the over-inflated from the under-rated.

It’s been said ‘you get what you pay for.’ Another way of seeing this is ‘you get what you reward.’ So how might Twitter better reward cream in rising to the top? Maybe that’s the missing element in having Twitter clout or street cred. Building connections takes a few clicks but building clout takes much greater skill.

Some high-profile users have mixed feelings about social-media. Those who’ve been bullied or hacked are fuming as well. Costolo knows that if this isn’t fixed soon Twitter could be losing-out even more. So for Twitter and those who want to raise their profile, turn the cream of your dreams into better ratings.

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Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Kanye West is again fuming. Thinks Beyoncé had no business losing. Didn’t get props for album of the year. Maybe her ‘Beyhive’ fans have no fear. West not the only one with a gripe. Twitter CEO feels he’s got to refresh the buzz and hype. He wants less crap getting the pop. And more cream rising to the top.

Users are dropping left and right. Social-media abuse and online flight. Fixing the mess gonna be tricky. Tackling the issues gonna be sticky. Success for Twitter not unlike that of achievers. Less crap and more cream add-up to believers. Maybe Twitter roots will come into play. If they’re gonna make any headway.

Twitter different from Linkedin or Facebook. Whether viewed from a smartphone or tablet nook. Purpose and dreams different from another. Even if you start out undercover. Time to look at Twitter rating scale. Before putting stuff up for sale. Separating factors that are overinflated. From those that are under-rated.

‘You get what you pay for’ some have said. ‘You get what you reward’ sticks in others’ head. How does Twitter get less crap and more cream to rise? Takes figuring out some reward as the prize. Maybe a missing element in Twitter clout or cred. Connections take a few clicks but clout’s better instead.

Some high-profile users have jumped ship. With mixed feelings about being social-media hip. Those bullied or even hacked. Are fuming or already been packed. Without fixing, Twitter could lose-out more. To others having better score. Raising your profile or dream rating. Is about letter cream do the elevating.

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Tip: Cream rises to the top by separating the overinflated from the under-rated for a higher dream rating.
Talkback: So how might Twitter or others better reward their cream so that more of it rises to the top?
Groove-Tracks: Estelle – ‘Conqueror’ –

Eddie Murphy – ‘Red Light ft. Snoop Lion’ –   

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Build Real Crossover Appeal: Steve Harvey’s Branding Moves Hit a New Groove (Part 5)

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Theme:– “The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

Are you ready for the red carpet preview? How about the acceptance speech review? Well that’s what you’ll find during the season of Awards Shows. We go from the Grammys to Oscars with the Stellar and NAACP Image Awards in between. Celebs like Harvey can get various awards due to crossover appeal.

It’s all a part of building diverse market branding. Some award shows are about movies, others about music. There’re the Hollywood A-listers and Fashion Ave stylistas who’re recognized for their personal acclaim or catwalk pizzazz. Harvey might say it’s about positioning your brand as a box of chocolates.

There was a time when the value of work was in the idea of widgets. So, productivity was a measure of how many units could be made in a period of time. These days making widgets has become fairly simple. It’s no longer just about the box but about how what’s inside the box meets a niche or base audience.

Harvey expands his base with new rounds of success. He’s gone from stand-up comic to radio jock to sitcom star to game show host to Image Award winner for his national talk show. Each time his base grows he brings more market value that benefits a wider niche, bringing many happy cash-money returns.

When the awards season is over he’s still building his brand like cheese. There’re many types and ways cheese adds flavor to a meal or smiles to a selfie. Whether through his appearances at conventions, book signings, movie premieres or community events, his branding keeps him in good standing.

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Theme:– “The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

Ready for the red carpet preview? How ‘bout the best speech review? That’s what’s up at award shows. Where folks get to give thanks on their toes. There’s the Grammys, Oscars and other big grabs. Stellar and NAACP Image Award fabs. Celebs like Harvey make a steal. Because of their crossover star appeal.

All a part of what they’re building. In diverse marketplace branding. Some award shows are about movies. Others honoring the music groovies. Hollywood A-listers and Fashion Ave stylists. For their acclaim and catwalk favorites. Put together in brand positioning. Like a box of chocolates for the tasting.

Was a time when value seen in work. Came from the idea as a widget clerk. Productivity a measure in unit numbers. Made in a period of time between slumbers. Nowadays making widgets is easy to stack. More than just about the box-n-go pack. But about audience base and fan niche you can track.

Harvey expands his base again and again. Building on each round of success top-ten. Gone from stand-up comic to radio jock. Game show host to sitcom star block. Image Award winner for his talk show. Brings new market value helping the base grow. With many happy cash-money returns in the flow.

When awards season over he’s still building. His brand like cheese for ad selling. Many types and ways cheese puts flavor. In a meal or smiles for a selfie savor. Through his talks at biz conventions. Book signings, premieres and community connections. Taking his branding and standing in many directions.

Tip: Building crossover appeal is about connecting with a base that loves your box of chocolates and expanding your niche to those that love your overall package.

Talkback: Are Award Shows about the award or about the recognition that can further build your brand?”