Month: April 2015

Dr. Oz Showdown: He Might Win Some, Lose Some or Shake Things Up Where it Counts – #WUWECAST

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This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?


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Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

It looks like ‘TV Sweeps’ kickoff couldn’t have come at a better time for Dr. Oz. He decided to respond to criticism about his daytime talk show. A group of Doctors thinks he’s a quack. Others came to his defense and think he should cover his back. Dr. Oz is ready to win, lose or shake things up where it counts.

His Columbia colleagues say the show should have a disclaimer. That makes sense when you think about ads for prescription meds. The warning list is sometimes longer than the benefits list. The challenge Oz has is trying to balance ratings versus solutions. (That’s also true for what’s happening in Baltimore.)

He shares medical info beyond the traditional. He blends his training, calling and professional tooling to empower greater health awareness. His M.D. and MBA backgrounds contribute to his market branding. As a brand he knows it’s about managing something, building something and schooling something.

The critics believe he’s taking his audience for a ride with ‘non-proven’ remedies. Oz admits that he’ll have to better manage his communication so that it’s not driven by ratings. He also plans to continue sharing what he sees as alternative solutions to help advance American’s health and wellness.

TV Sweeps is when advertisers size-up programming. This helps set ad pricing and placement. As with any biz venture there’s always room for learning about ‘brand to market’ and teaching about ‘concept to brand.’ But there’s no place Dr. Oz would rather be than serving his patients, students and audience.

Groove-Track: Nico & Vinz – ‘Am I Wrong’ –

Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Seems ‘TV Sweeps’ here at good time. Dr Oz show critics bitter as lime. So he takes to airwaves to speak out. Instead of hiding behind PR-team spout. Group of Doctors thinks he’s quack. Others say he better cover his back. Win, lose or shake things up now. Where it counts Dr Oz hits back with ‘pow!’

Columbia peers want a disclaimer. Instead of asking for show to be tamer. Makes sense like ads for prescription med. Warning list so long it could hurt your head. Challenge is with keeping-up media rating. And sharing solutions for the taking. As seen in coverage of any urban city uprising.

Medical info beyond traditional. Blending training, calling and the promotional. Using his chops to empower health & fitness. With greater results as your witness. With M.D. and M.B.A. in his hand. A background that sells his brand. Managing, building and schooling stuff. Treating content more than fluff.

Critics saying he takes audience for a ride. Oz says in his show he takes a lot of pride. Admits remedies aren’t a money-making stunt. Plans to make show promos not as blunt. By putting ratings where they belong. While sharing alternative med advice to keep Americans strong.

TV Sweeps good for ad sellers. For seeing which program line-ups are winners. Helps with ad placement and pricing. And with market valuation rising. As with any biz venture today. Better ‘brand to market’ means more pay. From ‘concept to brand’ works as well. So for Dr. Oz it’s serving others not just a sell.

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Tip: Branding is more than just a sellout for ratings but also serving others with solutions.
Talkback: Which one of these guys is seen as ‘America’s Doctor:’ Dr. Phil, Dr. Drew, Dr. Oz., Dr Gupta?’
Groove-Tracks: Mary J. Blige – ‘Just Fine’ –

Clean Bandit – ‘Rather Be’ –   

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Taylor Swift’s Music Career Had Something That the Tabloids Aren’t Talking About – #WUWECAST

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This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?


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Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

Not many artists can say they’ve seen platinum three times in a row! That’s the case for Taylor Swift as her last three albums sold over one million copies. Her most recent album ‘1989’ was the highest selling album by any artist in years. Plus, her music career had something that the tabloids aren’t talking about.

Rolling Stones Magazine’s Rob Sheffield says Swift is a fantastic performer. Her songs come from the heart which is why her fan-club ‘Swifties’ so connect. Swift’s road to pop icon started out in country music. Her story gives a glimpse of career milestones that come from being real, ready and resolved.

At the recent ACM Awards, Swift’s mom gave props to her daughter’s rise up the charts and in the industry. The moment was full of emotion considering it was revealed that her mother’s battling cancer. In receiving the milestone award, both mom and daughter took time to cherish the journey.

It’s one where Swift had the chance to choose between trailblazing and farm-raising. She spent a part of her early years involved with tree farming. Along the way she developed her interest in music and performed on weekends. At age 14 her family moved to Nashville which was the start of bigger things.

Swift made news recently for pulling the plug on her relationship with the streaming service Spotify. She’s joining forces with Jay-Z’s Tidal Wave instead. Whether in business, sports or politics, tomorrow’s icons, moguls and mavericks get real, get ready and get resolve as a glimpse to their future career milestones.

Groove-Track: Rihanna – ‘American Oxygen’ –

Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Not many artists can say. They’ve earned music’s platinum pay. Taylor Swift did so and more. Millions of downloads from the iTunes store. Most recent with ‘1989’ album drop. And the hits just don’t stop. Highest selling album in years. Tabloids know something else but think who cares.

Rolling Stones Writer says Swift’s fantastic. As a songwriter she’s blog-tastic. Songs come straight from the heart. Is why fan-club ‘Swifties’ won’t part. Road to pop icon began in country. Now’s she’s selling albums in bounty. Her’s a glimpse in career milestone. Being real, ready and resolved down to the bone.

During recent ACM Awards shout-out. Swift’s mom gave props for her clout. Rising up the charts and into the record books. Industry leader in sales and image looks. Moment full of emotion as mom battles cancer. Swift in the audience the usual dancer. So mom gets to cherish success journey of her daughter.

Swift simply shows she’s a trailblazer. Choosing that over being a farm-raiser. Spent early days with growing trees. Now she lives large and smiles ‘cheese.’ Grew her music chops on the strings. From age 14 karaoke gigs to Nashville club flings. Now a bonafide celebrity doing big things.

Made news recently for pulling the plug. Spotify no longer gets a hug. Joining forces with Jay-Z’s Tidal Wave crew. That should give music lovers something to chew. Whether in biz, sports, politics or school. ‘Got next’ icons, moguls and mavericks know the rule. It’s real, ready, resolved so don’t be no fool.

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Tip: When all else fails just be real, go for what you want and somehow the rest falls in place.
Talkback: Do artists have a legitimate ‘beef’ about getting paid their fair share in royalties?
Groove-Tracks: Selena Gomez – ‘Love You Like a Love Song’ –   

American Authors – ‘Best Day of My Life’ –

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Hillary Clinton and Jordan Spieth Raise Their Game Using the Softer Side of Success – #WUWECAST

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This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?

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Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

Hillary Clinton – Politician. Jordan Spieth – Golfer. Both have been all over the news cycle. Clinton made it official that she’s again running for President. Spieth made history at the recent Masters Golf Championship. Interestingly, Clinton and Spieth both raised their game using the softer side of success.

USA Today quoted Phil Mickelson who said “Spieth doesn’t overpower the golf course, but he plays the course strategically well. And he has the ability to focus and see things clear when the pressure is on and perform at his best. That’s something you really can’t teach.”  It’s as if his game is built on simplicity.

Meanwhile back at headquarters, Clinton staffers were told they should be guided by humility, discipline and unity. The TV talking-heads feel she’s avoiding the mistakes from her last presidential run. She wants to be seen not so much as “well established” but for being “wide awake” to people’s concerns.

Then there’s the human-touch factor. Clinton said that she’s been wearing a “grandmother glow” after the birth of her grand-daughter. For Spieth, he attributes his success to appreciating some of the little things (and the joy they bring) in life. So his younger autistic sister keeps him grounded beyond the golf course.

Spieth’s Masters victory is a dream come true. Plus, Clinton knows what doesn’t kill you makes you stronger. They’ve had times when success was about overdrive dreams, career fast-track and being a master blaster at the game. And then they’re those times when it’s about simplicity, sincerity and humility.

Groove-Track: Katy Perry – ‘Wide Awake’ –

Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Hillary Clinton – Politician. Jordan Speith – Golfing Magician. Both making the news cycle. For being at their pinnacle. Clinton says it’s official she’s again running. Spieth’s golf performance just stunning. Taking top spot at the Masters and in political name. With the softer side of success added to their game.

USA Today gets Phil Mickelson’s opinion. He said Spieth doesn’t overpower golf course with dominion. Plays strategically with ability to see things clear. Suppressing the pressure and any rising fear. To perform at his best from the get go. Something you can’t teach, he lets simplicity flow.

Meanwhile back at Clinton campaign HQ. Staffers told let humility, discipline and unity shine through. TV talking-heads say she’s avoiding mistakes of old. Prior presidential run started off cold. Being seen as “well established” moved to the background. Instead “wide awake” to people’s concerns in foreground.

Then there’s letting the human-touch show. Like Clinton wearing her “grandmother glow.” For Spieth, success is leaving room for little things. And the joy that inner satisfaction brings. Clinton’s new grand-daughter being top of the list. While Spieth’s younger autistic sister makes his eyes mist.

Masters victory a dream come true. In a matter of days his fame grew. What doesn’t kill makes you stronger. So Clinton’s career could last a bit longer. Success seen in overdrive dreams and career fast-track. And the master blaster game you pack. Simplicity, sincerity and humility for folks white or black.

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Tip: The simplicity in success comes with sincerity and humility for those who’re masters at their game.
Talkback: How much does age or experience matter when dreams are on the line?
Groove-Tracks: India Arie – ‘Little Things’ –

Kelly Clarkson – ‘Stronger’ –   

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Warren Buffett Feels Achieving the American Dream Takes Being Professional Grade – #WUWECAST

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This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?

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Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

There’s been lots of talk recently about the American Dream being dead or alive. Some politicians have built their platform on making the Dream a reality for more folks. Other people think it’s getting harder and harder to attain. Warren Buffett feels the American Dream takes being rated professional grade.

Buffett believes it means career and biz branding that is distinctive, competitive and positive. It’s about being a standout on the job or in the marketplace. This makes for a more competitive position that puts you in the mix like top movies on Netflix. It helps create a rise in job status like seen on the Stock Market.

He says achieving the American Dream is affected not only by those professional factors but also social and monetary issues. He explains that the American Dream has given some people the cold shoulder as more earnings went to the super-rich. Their ‘Forbes 400’ wealth has grown 25 times since the 1980s.

Buffett thinks the American Dream is still doable as people, products and politicians breathe life into the marketplace. On the social front, this is impacted by the market system, rule of law and equality of justice. On the monetary side he feels government can help by expanding the Earned Income Tax Credit.

His ‘guru’ comes through with knowledge of the financial markets and economy. He plans to pass-on some measure of the American Dream by donating 99% of his wealth to philanthropy. In the meantime, he hopes more people can raise their professional grade and get to sip umbrella drinks in the shade.

Groove-Track: Mariah Carey – ‘Make it Happen’ –

Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Lots of talk and American Dream jive. Many wonder if it’s dead or alive. On it some politicians stake their platform. With message about social reform. People think it’s harder and harder to attain. For them that’s making it plain. Warren Buffett feels it takes being professional grade. For those who don’t have it made.

Buffett believes in career/biz branding.  Distinctive, competitive and on a positive standing. Takes being a standout on the job clock. And letting things shine on the market block. A more competitive showing in the mix. Like top movies online or Netflix. Watch your job status rise. As seen in a Stock Market surprise.

Buffet says the Dream’s affected by professional factors for sure. With social and monetary issues politicians should do more. American Dream’s given some the cold shoulder. While the super-rich are among the older. Their wealth since 1980s grown 25 times over. Leaving some to fight for the leftover.

Thinks the American Dream’s still doable. As people, products and officials make it possible. By breathing life into the marketplace. And making things happen in the social space. Impacted by market system, equality of justice, rule of law. And government expanding Earned Income Tax Credit thaw.

His ‘guru’ comes through like a money-market whiz. His knowledge rich in economic biz. Plans to pass-on Dream to many through philanthropy. By donation 99% with his peers who’re wealthy. Meantime he hopes more people can boost professional grade. And get to sip umbrella drinks in the shade.

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Tip: Your inner ‘guru’ or career dreams shine through by standing-out on the job or in the marketplace.
Talkback: What TV series are people binge-watching these days or dreaming about the next season?
Groove-Tracks: Pitbull – ‘Celebrate’ –

T.I. ft Rihanna – ‘Live Your Life’ –   

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Ryan Seacrest Has Made a Name for Himself by Putting Heart into His Work Ethic – #WUWECAST

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This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?

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Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

The jury’s out on Jamie Foxx hosting the iHeart Music Awards. He’s taken some heat for his monologue jokes. The show saw Rihanna channeling Lil Kim. There were others who made headlines. But Ryan Seacrest has made a name for himself not just in showbiz but by putting heart into his work ethic.

Why wouldn’t people put this into their work or businesses into their brands? Southwest Airlines knows the importance of heart. They’ve added it to their logo and commercial appeal as the ‘dot’ in dotcom. Even iHeartRadio seems to have caught-on that the parent company changed names to iHeart Media.

Business leaders know it takes heart to captivate and soul to motivate. Maybe Taylor Swift and Justin Timberlake can relate. She received a few honors while he was named Music Innovator. Their body of work speaks for itself. Some might say she streams heart into her songs while he pours soul into his.

In words you’ve heard before, they know ‘all about that base makes top dollar.’ They connect their fan-base with music, fun and lots more. Who knew that Swift had such admiration for Timberlake? She could possibly be the next recipient of the Innovator Award (Well, Kanye West might have something to say).

As one of the few from the original crew, Seacrest keeps things ‘light and loose’ on American Idol. Swift keeps turning out #1 albums and Timberlake keeps delivering his music as ‘white soul.’ They all bring heart to the stage the way an athlete combines passion and grace within their greatness.

Groove-Track: Aloe Blacc – ‘I Need a Dollar’ –

Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Jury’s out on iHeart Awards host Jamie Foxx. Many not sure he knocked it out the box. Taken some heat for his monologue jokes. Didn’t go over well with some folks. Rihanna showed-up like Lil Kim of old. Others made headlines not as bold. Seacrest in the building with his heart. Work ethic sets him far apart.

Why wouldn’t people put heart in their brands? Opens the door to more buying hands. Southwest Airlines adds heart to its sleeves. As seen on its logo and pamphlet leaves. Commercial appeal to hit the spot. As seen in its URL dot. Even iHeartRadio on the same page. Changing its name on the main stage.

Biz leaders know heart helps to captivate. Then add some soul to motivate. Maybe Taylor Swift and Justin Timberlake can relate. As they cash-in the money plate. She gets a few honors as songwriter. He gets the press as Music Innovator. She streams heart from track to track. He pours soul like Aloe Blacc.

In words you’ve heard before. ‘All about that base makes top dollar’ the score. So they connect with their fan-base for sure. With music, fun and a whole lot more. Who knew Swift had such admiration. For Timberlake’s personification? Could be next Innovator star. Kanye West not ready to say she’s on par.

One of the few Idol originals. Keeps things light, loose, with the lyricals. Swift keeps turning out #1 songs. Timberlake fans think he does no wrongs. Music that’s kinda like ‘white soul.’ And comedy skits from his SNL role. Bringing lots of heart to the mix. An athlete’s passion and grace on the greatness fix.

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Tip: Where there’s heart like an athlete you’ll find passion and grace locked-in with greatness.
Talkback: Who’d you think should be the next host of the iHeart Music Awards?
Groove-Tracks: (Double-play for the Easter Holiday!)

Kanye West – ‘Heartless’ –   

Mary Mary – ‘Go Get It’ –  

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST