Dr. Oz Showdown: He Might Win Some, Lose Some or Shake Things Up Where it Counts – #WUWECAST

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny?


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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

It looks like ‘TV Sweeps’ kickoff couldn’t have come at a better time for Dr. Oz. He decided to respond to criticism about his daytime talk show. A group of Doctors thinks he’s a quack. Others came to his defense and think he should cover his back. Dr. Oz is ready to win, lose or shake things up where it counts.

His Columbia colleagues say the show should have a disclaimer. That makes sense when you think about ads for prescription meds. The warning list is sometimes longer than the benefits list. The challenge Oz has is trying to balance ratings versus solutions. (That’s also true for what’s happening in Baltimore.)

He shares medical info beyond the traditional. He blends his training, calling and professional tooling to empower greater health awareness. His M.D. and MBA backgrounds contribute to his market branding. As a brand he knows it’s about managing something, building something and schooling something.

The critics believe he’s taking his audience for a ride with ‘non-proven’ remedies. Oz admits that he’ll have to better manage his communication so that it’s not driven by ratings. He also plans to continue sharing what he sees as alternative solutions to help advance American’s health and wellness.

TV Sweeps is when advertisers size-up programming. This helps set ad pricing and placement. As with any biz venture there’s always room for learning about ‘brand to market’ and teaching about ‘concept to brand.’ But there’s no place Dr. Oz would rather be than serving his patients, students and audience.

Groove-Track: Nico & Vinz – ‘Am I Wrong’ –

Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Seems ‘TV Sweeps’ here at good time. Dr Oz show critics bitter as lime. So he takes to airwaves to speak out. Instead of hiding behind PR-team spout. Group of Doctors thinks he’s quack. Others say he better cover his back. Win, lose or shake things up now. Where it counts Dr Oz hits back with ‘pow!’

Columbia peers want a disclaimer. Instead of asking for show to be tamer. Makes sense like ads for prescription med. Warning list so long it could hurt your head. Challenge is with keeping-up media rating. And sharing solutions for the taking. As seen in coverage of any urban city uprising.

Medical info beyond traditional. Blending training, calling and the promotional. Using his chops to empower health & fitness. With greater results as your witness. With M.D. and M.B.A. in his hand. A background that sells his brand. Managing, building and schooling stuff. Treating content more than fluff.

Critics saying he takes audience for a ride. Oz says in his show he takes a lot of pride. Admits remedies aren’t a money-making stunt. Plans to make show promos not as blunt. By putting ratings where they belong. While sharing alternative med advice to keep Americans strong.

TV Sweeps good for ad sellers. For seeing which program line-ups are winners. Helps with ad placement and pricing. And with market valuation rising. As with any biz venture today. Better ‘brand to market’ means more pay. From ‘concept to brand’ works as well. So for Dr. Oz it’s serving others not just a sell.

dr-oz

Tip: Branding is more than just a sellout for ratings but also serving others with solutions.
Talkback: Which one of these guys is seen as ‘America’s Doctor:’ Dr. Phil, Dr. Drew, Dr. Oz., Dr Gupta?’
Groove-Tracks: Mary J. Blige – ‘Just Fine’ –

Clean Bandit – ‘Rather Be’ –   

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

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