superbowl commercials

Russell Wilson is on Brand, Amanda Gorman is on Point and Their Passion is on Game!

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Well, lots of ground to cover, buzz to breakdown and chatter to scatter after the Superbowl. Alright, not everybody was happy about how things went lopsided in a hurry. Some think the refs were off their game, but that The Weeknd as halftime performer made up for all the things that were missing due to Covid.

Some frontline workers and health professionals were honored to see the game in person. But after the post-game interviews fans at home were glued to see Queen Latifa as ‘The Equalizer’. She was kicking butt, taking names and getting high praise for her new breakout show.  

Leading up to the big game was word that Russell Wilson won the Walter Payton Man-of-the-Year Award. That’s something many in the game aspire to get because of who Payton was to sports fans. When you think of Payton (aka “sweetness”) there’s a similar suave and swag that Wilson brings to the party.

We saw Amanda Gorman give another world stage performance. She’s the youngest poet laureate to speak at a Presidential Inauguration. It’s as if she’s poised to be like a Maya Angelou of our time, having recently made the cover of Time Magazine. She combines words with delivery into an inspiring story.

Folks say the TV commercials had some of the old and more of the new, with lots of celeb cameos. What we might get from watching the Superbowl is like what we get from watching Wilson and Gorman. He’s on brand, she’s on point and their passion is on game. They show how folks can get there too by how they:

1. Work

Wilson shared a few tips on how he gets ready for each season. He’s big on putting in the time, not for the crime but for the climb. It’s the things he does in mind, body and spirit that carry over to the things he does in pass, run and score. If his body is his temple, then the field is his place for getting fan praise.

2. Sacrifice

Gorman stays on point by remembering the part that sacrifice plays in one’s journey. To us it might seem like she came out of nowhere. But to her it’s been a slow and steady march towards a brighter day. Sacrifice for her in a sense means giving up something without giving up on yourself.        

3. Step

Ever watched the foot work of a quarterback while in the pocket? It’s a kinda dance with a backstep here or a leap step there. Every QB probably has a certain rhythm and flow to how they step to their game. He’s in the socket and in the pocket before passing like a rocket. That’s how you step to your game.

4. Represent

How does she at such a young age have the calm and composure of a seasoned veteran? How does he go from amazing on the field to a servant in the community? It’s how they pull it together to represent their brand, their talents and their love for what they do. To represent is to know how to rep your presence.      

So history was made in all kinda ways at the game. There was the first female on a referee crew in a Superbowl. The first team to play in the game as a home team. But even when you’re not in it to be making history, there’s still the chance to work, sacrifice, step and represent in giving it your best.        

Tip: In order to represent your best, you have to rep your presence in a way that is like sunshine of your essence.

Talkback: Who’s ready for more Queen Latifah or Amanda Gorman?

Tracks: Shalamar  – Right In The Socket – https://youtu.be/sNGyMe3bu1E

Fat Joe ft Amorphous – Sunshine – https://youtu.be/kuO9OC2H9Qs

Time to Check-in With Patrick Mahomes and Kevin Hart About Putting the Dream to Work in the Huddle or Around Your Hustle

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The Superbowl matchup is set! For the first time in NFL history, the host venue will have the home team in the big game. That’s where the Tampa Bay Buccaneers comes in. Led by someone seen as the G.O.A.T., the Bucs and Tom Brady are going up against Patrick Mahomes and the Kansas City Chiefs.

Mahomes is the franchise face for the NFL as a young quarterback in the game. After signing a mega contract for lifetime-years, he’s also trying to do something that’s not easy to come by: win back-to-back Superbowl games. The Chiefs bring a high-scoring offense with lots of receiving weapons on the roster.

Another franchise face (but in the comedy game) is Kevin Hart, who’s been laying low since Covid. Yet, he’s always looking for ways to build market appeal and keep it real. So Hart has teamed-up with a brand that’s focused on helping folks manage the emotional highs, lows and bouts with depression.

Not that he’s dealing with these struggles, but he’s mindful of how close he came to losing it all after a car wreck. That, coupled with quarantine rules nowadays kept him home for periods much longer than he’s used to. Maybe this helped tamper down his ‘wild side’ and put a spotlight on the family by his side.

Hart says he’s the hardest working dude in showbiz (let him tell it). Some sport junkies might see Mahomes as the ‘rising star’ who’s not just about scoring in the game but also adding social impact to his name. They’ve got a track record for going from huddle to hustle to giving hope by how they:  

1. Align

For Hart being able to align means getting to a decision point for “turning today’s BS into tomorrow’s success.” Not just the everyday BS but for him also going from big setback to major comeback. It’s all about how you align passion with purpose, effort with expectation, goal with role and calling with destiny.

2. Bond

Over the past year Hart has found new ways to bond with his kids now that he’s kinda always home. The bonds we share allow us to care and as the saying goes, “people don’t care how much you know but how much you care.” Like with his kids, it’s in how we bond that can be a source for feeling empowered.       

3. Grind

When Mahomes suffered a concussion in a recent playoff game, things seemed bleak for him playing the next week. But after passing the medical protocol he was back at practice. The grind isn’t just about what you do every so often. It’s about how you ‘bring it’ especially when you just want to say, ‘forget it’.     

4. Flow

One reason the grind is important is that it gets you closer to being in flow. This is when things just fire on all cylinders. It’s when things feel effortless or seem weightless. After a few snaps, just watch Mahomes as he goes to work making side-arm passes in ways the defense didn’t see coming or couldn’t stop.      

So will history be made at the Superbowl? It might be with the commercials as some regular sponsors are spending their ad dollars in new ways. Companies have had to adjust from taking a hit to their bottom line. But Mahomes and Hart remind us that dreams come thru when we align, bond, grind & flow.        

Tip: Just ‘do it’ by putting the dream to work around the clock or block to block and make it ‘do what it do’.

Talkback: Kevin Hart wants to know, “What’s your game, what’s your grind?”

Tracks: Notorious B.I.G.  – Juicy – https://youtu.be/PMM8wcQUcxE

Chloe X Halle – Do It – https://youtu.be/a9HIaGcBocc

The Business of Sports: Marshawn & Serena Getting Paid for Games Played – #WUWECAST

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This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

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Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

There were lots of highlights in sports over recent days. The biggest was likely how the Superbowl ended. With less than a minute in the game, the Seahawks decided to pass. We’ve heard the breakdown of the big game and TV commercials. So will Marshawn Lynch get fined and what about Serena’s fat check?

The game was a thriller down to the end. The commercials had their fare share of ‘hits and misses.’ This year’s Superbowl was the most watched TV program in history. Lynch didn’t get the call to run the ball. But his branding success beyond the big game says something about how to ‘coin a phrase.’

His approach to media has put a dent in his wallet. But he’s been able to turn that around into a branding ‘phrase that pays.’ This is also true for ads that are a hit. They appeal with humor or to the heartstring or by being hip. That’s how a favorite song, movie or commercial can empower our days in unique ways.

Some fans were drawn to the Nissan 90-second spot about ‘Daddy love’ while others were drawn to the Budweiser tale about ‘puppy love.’ To empower our days means trying to see something we didn’t see before, or experiencing something in ways we haven’t before. Isn’t that how the pros up their game?

Serena Williams continues to do that on the court. She’s now won 19 grand slams as one of the oldest ever. Her success is less about how she coins a phrase. It’s more about how she empowers her days and picks a next-level trail to blaze. Win, lose or draw, Lynch and Williams are laughing their way to the bank.

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Theme:– “The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Lots of highlights on the sports page. The Superbowl finish had some in rage. With less than a minute left on the clock. Seahawks coach paused to take stock. Decided to pass instead of run. That’s how they lost and the Patriots won. So will Marshawn Lynch again get fined? Or Serena’s check get nickel & dimed?

A thriller down to the end. Unclear who would rise or bend. Commercials had their share of ‘hits and misses.’ Most watched TV program without the kisses. Eventhough Lynch didn’t get the call. Seahawks could have run the ball. Lynch making waves beyond news wire. Coining a phrase in ‘beast mode’ attire.

Talking to media not his first love. Puts a dent in his wallet not glove. Runs over athletes with his backfield plays. Turns things around with a phrase that pays. True for ads that are a hit and pop. Using humor, heartstring or a little hip-hop. A favorite song to empower our days. Or movie-showing in unique ways.

Some drawn to Nissan’s ‘Daddy love’ spot. Others think Budweiser’s ‘puppy love’ was the shot. To empower our days means seeing things in a new light. Or even experiencing things at a new flight. Isn’t that how the pros keep upping their game? Just like them we can enjoy reaching the same.

Serena doing that on the court for sure. At 19 grand slams she’s ready for more. One of the oldest in the game to do so ever. Less about coining a phrase that’s clever. It’s in how she empowers her days. And picks a next-level trail to blaze. Win, lose or draw in the tank. They’re laughing their way to the bank.

serena-williams

Tip: Upping our game and empowering our days mean seeing and experiencing things in new ways.
Talkback: Will Marshawn Lynch or the Patriots get fined and how might Serena spend that fat check?
Groove-Tracks: Katy Perry ‘Roar’ – http://youtu.be/CevxZvSJLk8 and Bruno Mars ‘Uptown Funk’ – http://youtu.be/OPf0YbXqDm0

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Senator Cory Booker and Others Cry Foul About Superbowl Spoils

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Theme:– Operation J.U.M.P. For Jobs, Justice & Unsung Dreams

Recently, New Jersey has been in the media spotlight. First it was the Bridgegate scandal which has Governor Christie on his heels. The Governor put on a show at his almost two-hour press conference. It seems not everybody is sold. Now Senator Cory Booker and others cry foul about Superbowl spoils.

They say the NFL and its TV jocks are giving NJ the slight. With all the press coverage favoring NY, it’s as if the game is not being played at the NJ Meadowlands. Booker was joined by other elected officials in saying to the NFL, “come-on man! There’s enough to go around but you gotta make it go around.”

Well, NJ also made news for other reasons. The statewide jobs numbers show that NJ lost 36,300 jobs in December 2013 almost more than it gained the whole year. Hopefully, this is not a trend but it’s certainly cause for concern. It’s like taking three steps forward with almost the same number of steps backward.

That’s basically how the jobless might feel in their job search and about how Congress allowed benefits to expire. This could also explain why so many give-up, stop looking and fall through the cracks. If NJ officials feel left out of Superbowl spoils, imagine how the jobless might feel about losing their benefits?

The NFL chimed-in saying they’re not treating NY any more favorably. The Superbowl is a NY/NJ affair. Well, that’s true, but NJ might be getting the short end of the stick. So Operation J.U.M.P. is serious about speaking-up for those in the shadow. The question as with other situations like this is.. will anyone listen?

Footnote: Operation J.U.M.P. in speaking out for the jobless is saying to elected officials “common man, there’s enough to go around but you gotta make it go around.”