College athletes ‘bout to get paid! Well, it’s not happening tomorrow or this season. But it’s set to kick-in after a while in California with the new law signed by the Governor. Not everyone is happy with this new shift in sports marketing. Time will tell if fans think the players deserve to get a slice of the gametime pie.

While that works itself out, Shakira and Jennifer Lopez ‘bout to cash-in too. They’ll be the Superbowl’s halftime show headliners. It’s a first for both and a first for two Latin-infused artists to perform together. We can reasonably expect to see lots of shakes, rattles and rolls across the dance stage.

Some wonder if one really needed the other for this premier event. Both have similar backgrounds and achievements in the music biz, selling around 75 million records. They can sing in English, Spanish and Spanglish if it comes to that. They’ve both had their own world tours and soldout performances.

What’s special here is that their musical medley could include a vast array of hits from hip hop, reggaeton, pop, R&B and Latin flava. What’s even more special is how they next-level their skillset as two high performing stars in music and showbiz. Their list of awards is too long to unpack right this minute.

Shakira with her belly dancing chops and Jlo with her Hustler movie role could bring a new level of sexy sizzle to the big show. Whether singing, dancing, acting or just sky-walking in the air, they’re ready to fulfill a dream that’s a long time coming. Their star power is an example of what it takes to be:

1. Brand Conscious

Everybody knows sex sells in showbiz. But business savvy has taken them all the way to the bank. Jlo’s made her share of pop culture dollaz across music, movies, TV and consumer fragrance products. You get the sense that if they could find a way to be ‘brand conscious’ with dirt, they’d collect there too.

2. Body Conscious

They’ve been known to use their bodies to tease male fans. Some people have a way to ‘fit it’ and others have a way to ‘flaunt it.’ It’s a case where fitness alone doesn’t make them hot in showbiz. These ladies are body conscious with it to the point where they know how to bring a swish and a swash.

3. Socially Conscious

There’re two women Jlo admires, not so much for their ‘swish and swash’ but for their socially conscious dash. One is the notorious RBG – Ruth Bader Ginsburg and the other Michelle Obama. It’s the kind of socially conscious appeal she hopes to have, not as a duplicate but as a ‘Jenny from the block’ original.

4. Style Conscious

It takes style conscious swag for folks to be so attracted to what they’re wearing. Imagine the number of outfit changes they’ll make during the performance? It only takes removing layer after layer right down to skin and more skin. We might even see a few magazine front cover spreads in time for the big event.

Shakira is set to release the movie edition of her recent concert world tour. Jlo’s been getting Oscar buzz for her role in the Hustler movie. When these ladies bring it together it’s gonna be lots of hot momma ‘shaking and baking’ for the taking. If you know what I know, watchout for them wandering eyes. Hey ya!

Tip: Next-leveling your skillset is a good way for bringing high-performance hustle to the game and brand-conscious star power to your fame.

Talkback: Is college players getting paid a good thing and will it change the game?

Tracks: OutKast – Hey ya! – https://youtu.be/PWgvGjAhvIw

Mary J Blige – Know – https://youtu.be/hjCbGmVMcQI