Swizz Beatz & Alicia Keys Created a ‘Success Blend’ by Putting a Certain Market Fix into their Business Mix


The holiday season is almost here which means one thing… folks getting ready for Amazon on the block? Nah, for the Rockefeller tree lighting? The tree got cut, moved and setup in its usual spot on the plaza. When the switch gets flipped lots of bulbs will light-up and so will visitors and New Yorkers for sure.

This time of year also brings excitement for the Soul Train Music Awards. The original weekly show is where the famous Soul Train Line got its start. These days you see it at weddings after people had a few drinks and the fun’s let loose. Soul Train created a unique spin on how we move, groove and are inspired.

So have Swizz Beatz and Alicia Keys. They’ve created a ‘success blend’ at home and in the music game by putting a certain market fix into their business mix. Swizz has gone from teenage DJ to big-time record producer. He’s worked with many of the top names in pop culture. Now he’s back with some new tracks.


Alicia took a break from NBCs The Voice. Maybe she’s putting the final touches on her latest project. They’re also working together in ways that go beyond the normal music story. Swizz wants to give artists of all stripes the chance to push their creativity where it’s not just to impress folks but to express a feeling.

After getting to a level in the game he chose to regroup and retool. He fell off the radar and went to Business School. He wanted to master the music side and the business too. If he could put together what he learned as a kinda ‘Hustle Love’ Letter to his fans he might say handle your business and handle your:

  1. Gift

Swizz is excited about the work put into his new album with a new spin on his gift. It’s been said that your gift is your gold. It’s like a hidden gem in you that needs to be discovered and extracted. Through a process of mining and refining you get to a point where it has value to consumers and the marketplace.

  1. Genius

Gift is to gold as your genius is to jewelry. Genius is turning gold into the finest pieces of jewelry with exceptional quality and bright sparkle. Swizz believes it’s important to work at your craft to crossover from pure gift to pure genius as your work quality sparkles. Along the way you might even make history.

  1. Niche

Swizz and Alicia might think of niche like a hole in the wall. If the marketplace is the wall, then niche is how you fill a void (hole). Maybe going to business school helped him see new ways for filling voids in the artistic space. Having his gift meet a niche gave him a shot at letting his creative juices flow again.

  1. Network

Swizz says he wanted to release an album that took him back to where he first started. In other words, he wanted to bring back the hook & feel to his music that connected with his early fans. That’s a nod to his baseline supporters. His focus was on making it good for the regulars before making it a hit for the charts.

Swizz & Alicia have created a success blend at home and in business with their unique style and flava. That’s caught-on for them in the marketplace. Maybe what has worked well is their ability for doing good work and spreading good times. Plus, it’s them having some good friends, good love and the good life.

Tip: A success blend at home and in biz is the combo of doing good work and spreading good times.

Talkback: Who’re you looking to see perform at the Soul Train Awards?

Tracks: Chic – Good Times – https://youtu.be/7j7rcSutYAQ

Faith Evans – Good Life – https://youtu.be/j28peB_dozs

Michael B Jordan & Chloe Kim Have Fans Under a Spell of Excitement from Seeing Their Dreams Go Big


This year’s Sports Illustrated cover model has been named and guess who’s smiling? Yes, Danielle Herrington is smiling from the beach to the bank. She’s not the only one with a wide grin. So is Michael B. Jordan who got the chance to congratulate Herrington. So is Chloe Kim who won gold at the Olympics.

Jordan is also smiling as he gears up for the grand release of the Black Panther movie. He and his acting cohorts are excited that the movie is already breaking pre-sales box office records. Kim is getting her smiles on for being the first ever female American winner in the Olympic event of Snowboarding.

Jordan and Kim seem to have fans under a spell of excitement from seeing their dreams go big. Everywhere you go people are talking about the movie and about Kim’s performance. Not to mention that Jordan put on muscle-mass for the role and Kim’s achievement celebrates the American Dream.

Their success reminds us of how dreams can go big with a fresh sense of purpose and a refreshed surge of passion. Jordan has been steadily building his cred with acting roles in Fruitvale Station and Creed. Kim waited four years at representing the U.S. since she was too young to make the last Olympic team.


They’ve got us feeling like a nation under a dream that comes with its own storyline. Maybe that’s one reason why so many are looking forward to seeing the movie. Whether it’s about the story of rising to power or the power in their stories fans want to keep a winning feeling going or find their own groove.

The movie buzz isn’t just about action spots but also about the Black Panther Challenge. Celebrities and everyday people are pulling together to get as many kids to see the movie. They hope something rubs off that’s more than a spell. We learn from Jordan and Kim that going from small roles to tall goals means:

  1. Leaving something behind.

The story behind their success is one of focus and perseverance. They kept at it even when things took a hit. But it’s also one of leaving something behind. Jordan left his hometown of Newark for the Tinseltown of Hollywood. Kim’s parents left South Korea so that she’d have opportunities beyond her wildest dreams.

  1. Preparing for something ahead.

In leaving something behind, they were also preparing for something ahead. It’s sometimes said that luck is where preparation meets-up with opportunity. Sure they might have had some lucky breaks along the way. But preparing helped them leave their comfort zone in order to experience their mojo zone.

  1. Taking skills to the next level.

During the waiting period between Olympics, Kim kept working on her game. She worked on some things to get her performance moving closer to perfection. Jordan has also been working on his skills as a Director through his own production company. Taking skills to the next level helps make us built to last.

  1. Making the dream yours.

The Black Panther character first appeared in comic books in 1966. Kim first appeared on the Olympics radar in 2014. Here we are in 2018 and there’s a movie built around the character and an Olympic feat tied to Kim. Things take longer for some compared to others but making the dream yours is real.

These days some folks have more reasons to smile. Some are smiling about Sports Illustrated’s cover and inside pages. For Jordan it’s in upcoming roles already lined-up. Kim has lots of Olympic years ahead of her. When things get stressful they help us turn-up the happy seeing their dreams go big or go legend.

Tip: When things get stressful, successful people turn-up the happy with fresh purpose, refreshed passion and seeing dreams go big or go legend.

Talkback: Which character in the Black Panther movie could have its own spinoff some day?

Tracks: Ashanti ft Ja Rule – Happy – https://youtu.be/MrCsubL_OSQ

American Authors – Go Big or Go Home – https://youtu.be/dUZoK20_KYQ

Russell Westbrook & Sergio Garcia Score Big Points and Reach High Mark in Tight Game #BigTimeUniversity

#BigTimeUniversity – “Small Talk, Street Dreams, Next Level”

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny? (Or Just Fun!)


Theme:–The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (Old-School Flava)

It’s been a crazy past few days in sports. Things began with news that Tony Romo would retire from football. He’s played with the Cowboys for over a decade and will quickly move to the broadcast booth. Meanwhile, Russell Westbrook and Sergio Garcia score big points and reach high marks in a tight game.

Talking with the NY Times Magazine, Thunder’s coach Mo Cheeks said of Westbrook “He’s a driven man, he’s a very disciplined person, never late, always on time. I don’t know many with that explosiveness.” Cheeks might know 3 goals that Westbrook set to light a fuse under his dreams and shine like a star.

It’s a case of shooting for those first-time goals. It’s the first time that an NBA player has averaged a triple-double since Oscar Robinson. For Garcia, not only was it his first time winning the Masters but also winning one of golf’s major events. This time he dug-in to win in an exciting 18th-hole playoff.

When Robinson set the record in the 1961-1962 season it was the last time a player had a triple-double season average. The last time someone from Spain won the Masters was in 1999. So they may have had a goal where the ‘last time’ a thing’s been done got them to a point this season of really feeling it boy.

With Westbrook and Garcia playing the games they love, it’s not hard to find times of ups and downs. Some thought Westbrook would slump after Durant left for the Warriors. But with the days as a pro moving along, having the sense of a ‘last chance’ to do something can get folks going to be at their best.

Groove-Track: Ashanti Ft Ja Rule – Always on Time – https://youtu.be/0tcDXJfAFVw

Theme:–The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (New-School Flava)

Been a crazy past few days. With sports moves and breakout plays. Began with Romo to retire. Then going to work as TV hire. Was a Cowboy over a decade. Now finding different way to get paid. Meanwhile Westbrook and Garcia score big points in game. Reaching high marks in career and fame.

In NY Times Magazine story. Telling how they shoot for glory. Thunder’s coach Mo Cheeks saying. How Westbrook is driven in practice and playing. Disciplined, never late. Always on time at departure gate. Explosive on the court in many roles. Light a fuse in his dreams and star goals.

Case of first-time goals it seems. How he stands-out from other teams. Averaging tripled-double since Oscar did. Now he’s on the all-time grid. For Garcia a first-time Masters win. Can feel the happiness in their grin. Westbrook a first-time in his prime. Garcia winning 18th-hole playoff in primetime.

When Oscar set record back in the day. Didn’t know who would come this way. Last time of triple-double average season. Gave Westbrook a hunch and a reason. Masters win last time by Spain. Was 1999 to make it plain. This last-time thing got them to a point. Where they were feeling it boy in the joint.

With both playing the games they love. Something came over them like a dove. Not hard to find those ups and downs. Thinking Westbrook would slump was word around towns. Their days as a pro moving along. They wanted to have a fresh song. Maybe ‘last chance’ before they rest. To do something at their best.


Tip: Sometimes it takes first-time, last-time or last-chance goals to fire-up dreams or shine in careers.

Talkback: Who’s among the top-3 in the running for NBA MVP?

Groove-Tracks: Beenie Man ft Janet Jackson – Feel it Boy – https://youtu.be/O0wSRdwFYsI

MGK ft Hailee Steinfeld – At My Best – https://youtu.be/vxL1HrIsTbc

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST