The holiday season is almost here which means one thing… folks getting ready for Amazon on the block? Nah, for the Rockefeller tree lighting? The tree got cut, moved and setup in its usual spot on the plaza. When the switch gets flipped lots of bulbs will light-up and so will visitors and New Yorkers for sure.
This time of year also brings excitement for the Soul Train Music Awards. The original weekly show is where the famous Soul Train Line got its start. These days you see it at weddings after people had a few drinks and the fun’s let loose. Soul Train created a unique spin on how we move, groove and are inspired.
So have Swizz Beatz and Alicia Keys. They’ve created a ‘success blend’ at home and in the music game by putting a certain market fix into their business mix. Swizz has gone from teenage DJ to big-time record producer. He’s worked with many of the top names in pop culture. Now he’s back with some new tracks.
Alicia took a break from NBCs The Voice. Maybe she’s putting the final touches on her latest project. They’re also working together in ways that go beyond the normal music story. Swizz wants to give artists of all stripes the chance to push their creativity where it’s not just to impress folks but to express a feeling.
After getting to a level in the game he chose to regroup and retool. He fell off the radar and went to Business School. He wanted to master the music side and the business too. If he could put together what he learned as a kinda ‘Hustle Love’ Letter to his fans he might say handle your business and handle your:
Swizz is excited about the work put into his new album with a new spin on his gift. It’s been said that your gift is your gold. It’s like a hidden gem in you that needs to be discovered and extracted. Through a process of mining and refining you get to a point where it has value to consumers and the marketplace.
Gift is to gold as your genius is to jewelry. Genius is turning gold into the finest pieces of jewelry with exceptional quality and bright sparkle. Swizz believes it’s important to work at your craft to crossover from pure gift to pure genius as your work quality sparkles. Along the way you might even make history.
Swizz and Alicia might think of niche like a hole in the wall. If the marketplace is the wall, then niche is how you fill a void (hole). Maybe going to business school helped him see new ways for filling voids in the artistic space. Having his gift meet a niche gave him a shot at letting his creative juices flow again.
Swizz says he wanted to release an album that took him back to where he first started. In other words, he wanted to bring back the hook & feel to his music that connected with his early fans. That’s a nod to his baseline supporters. His focus was on making it good for the regulars before making it a hit for the charts.
Swizz & Alicia have created a success blend at home and in business with their unique style and flava. That’s caught-on for them in the marketplace. Maybe what has worked well is their ability for doing good work and spreading good times. Plus, it’s them having some good friends, good love and the good life.
Tip: A success blend at home and in biz is the combo of doing good work and spreading good times.
Talkback: Who’re you looking to see perform at the Soul Train Awards?
Tracks: Chic – Good Times – https://youtu.be/7j7rcSutYAQ
Faith Evans – Good Life – https://youtu.be/j28peB_dozs