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Beyoncé and Kirk Franklin: Two Performers on Opposite Ends of the Game who Know Something About Turning-up the Heat on their Dreams

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It’s been only a few days since Easter and the temperature is already turnt-up. Not so much the air outside but the buzz around town and on social media after Beyoncé pulled another surprise album drop. This time it’s a ‘live’ recording from her recent Coachella Festival concert set, with a remix on a classic.

Her version of the old Frankie Beverly & Maze track ‘Before I let go’ is setting records and exciting fans. She even caused another ‘breaking of the Internet’ with dance challenge videos to the track. Then as if to follow that with even more madness, her Lemonade album is now streaming worldwide on all platforms.

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That’s the story from the R&B/Pop side of the game. And then there’s Kirk Franklin who’s going from the studio to the road with his 13th album along with a U.S. concert tour. He’s already made waves and set records as a gospel artist. He’s even got Amazon’s ‘Alexa’ on the case to help bump his streams.

Beyoncé and Franklin are two performers on opposite ends of the game who know something about turning-up the heat on their dreams. Since Bey had to skip her previous Coachella performance the year before due to the ‘baby bump’ many were looking forward to her bringing a world-class stage show.

She’s the first black female artist to headline the event. Franklin’s the first gospel artist to have a music video on MTV. Their journeys have had bumps in the road where they reinvented themselves a time or two. Their performance side is lit, their biz side is legit, having taken their dreams through the phases of:

  1. Formation

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One takeway from the Homecoming show on Netflix is that Bey handles the details from the creative to the expressive sides of her performances. As an artist, she’s thinking about her craft in the band as much as she’s thinking about herself as a brand in taking her dream from conception to mass distribution.

  1. Resolution

There’re probably three key times in the year when people use the calendar to help propel their dreams or other social agenda. Whether it’s because the ‘new-year rush’ is over or the career thrill is gone, people will use Spring time or early Fall to make a kind of dream resolution for taking things up a notch.

  1. Correction

Most dreams go though an ‘up and up’ phase in building clout. Then something happens that becomes a setback or shift in strategy. Beyoncé and Franklin have had moments where the business caused them to make adjustments or life caused their dreams to make slight course corrections as planes do on autopilot.

  1. Appreciation

It took three years for Beyoncé’s decision on releasing the Lemonade album to all streaming platforms. This will give fans a greater appreciation for her work. Not as if the Beyhive wasn’t already on board with her music archive. But fan appreciation is sort of the best ‘tell’ of the impact of someone’s dream work.

Sometimes a dream takes a while to come into formation or full view. Other times it happens right before our eyes as we’ve seen with these two artists. To fans, Bey is like an angel and they show her major appreciation. While Franklin wants his dream to be like a gospel soldier for the ‘MHG – Most High God.’

Tip: Sometimes a dream takes a while to come into formation or full view. But when it takes off it goes from conception to fan appreciation.

Talkback: What’s the difference between a fan club and the Beyhive?

Tracks: Shaggy ft Rayvon – Angel – https://youtu.be/XWJrPzAUzAs

Destiny’s Child  – Soldier – https://youtu.be/qFJ3VKnwmJw

F. Gary Gray and Jordan Peele Have folks Coming out to the Box Office in Droves #BigTimeUniversity

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#BigTimeUniversity – “Small Talk, Street Dreams, Next Level”

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

LOL Tube – Got Funny? (Or Just Fun!)

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Theme:– “The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (Old-School Flava)

There are some events that seem to bring out celebs from everywhere. These days it’s probably Coachella and the NBA playoffs. At Coachella, Rihanna and Cam Newton showed-up making fashion statements. But it’s Jordan Peele and F Gary Gray who have folks coming out in droves at the box office.

Gray is Director of the Fate of the Furious, the eighth release in the franchise. In his own words as an emerging Hollywood player he once said “I’d like to direct epic feature films that I won’t have to apologize for years down the line.” He knows secrets for delivering innovation, spotting trends and reaching people.

Peele who recently had breakout success with the movie Get Out might say one secret is having an eye for seeing what others might not readily see. That goes beyond eyesight to include foresight. They’ve honed this by bridging their current reality. It’s taken them to the point of having their vision come to life.

Some of this quality was on display this week from Facebook’s Mark Zuckerberg who’s excited about the next tech frontier of what’s being called ‘augmented reality.’ These guys show us how trends + innovation means seeing what people want before they need it or need before they want and gotta have it.

When it comes to their appeal, a key ingredient has been how their work reaches a diverse audience. It’s keeping things simple, plain and with a common touch. It’s not trying to hypnotize or fool the world. But getting people to see themselves in moments of joy, pain and sunshine with no more rain in their clouds.

Groove-Track: Angie Stone – Sunshine – https://youtu.be/V9Zgp1WzwLk

Theme:– “The Year of ‘Hotstepping’ – Get Jiggy, Get Woke!”
A Cool Way for Flexing Style, Game & Soul in How We Roll (New-School Flava)

Some events seem to be. A time and place to spree. With lots of celebs in the spot. Helping to make things hot. Like Coachella, NBA playoffs and more. Rihanna and Cam raised the fashion score. Jordan Peele and F Gary Gray doing their thing. Folks at the box office make it go ka-ching.

Gray as Director on the set. Fate of the Furious ain’t peaked yet? Eighth franchise release now. Where fans watch and go wow. As emerging Hollywood player Gray said. Hoping to land epic movies and feature spread. Years down the line he’d have it made. Innovation, trends, reaching people, getting paid.

Peele made history breaking the bank. With Get Out a reason to thank. Secret in having the eye for gold. Doing more than fitting the mold. Goes beyond simple good eyesight. But also attaching foresight. Honed by bridging current reality station. To do more to affect a nation. Where things come to life from vision.

Some of this on display. From what Mark Zuckerberg had to say. Excited about tech’s new frontier. Being called augmented reality to be clear. When trends + innovation means seeing what people want. Before the need or have it to flaunt. What they need before it’s a hit. Or they get the feeling of ‘gotta have it.’

When it comes to their appeal. They’ve been able to land the deal. Working to reach diverse audience streams. And tapping into real life dreams. By keeping things simple and plain. A common touch all the sane. Not to hypnotize or fool others along the way. But for peeps to see themselves rising another day.

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Tip: When it come to mass appeal, the common touch gets people to see themselves rising another day.

Talkback: What’s the ‘it-factor’ that has made the Fast Franchise such a hit?

Groove-Tracks: Jennifer Hudson – Walk it Out – https://youtu.be/mykXoDnFKlU

Common Kings – Everybody Wants to Fool The World – https://youtu.be/hOXoyx4qVZ0

This production of “Wise-up Weekly” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST