President Obama Gave Props to Rock Climbers for Reaching the Mountaintop

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

This week the nation’s eyes were on Washington DC and President Obama’s State of the Union address. Last week many eyes including the President’s were focused on El Capitan’s Dawn Wall in the Yosemite National Park. Obama gave props to Tommy Caldwell and Kevin Jorgeson for reaching the mountaintop.

These friends have been working on a lifelong dream of free-climbing this 3000-ft peak. It’s something they’ve worked towards from childhood. Things took-on greater focus and preparation for Caldwell in 2007. Then in 2009 Jorgenson asked to join him. As they say the rest is history, squashing the mystery.

During the 19-day climb there were twists and slips. Jorgeson had 10 failed attempts to cross a certain part of the rock climb. But it was perseverance and their commitment to lifelong learning that brought success. Jorgeson even studied video of his 10 slip-ups and realized the adjustment he had to make.

That was a game-changer leading to a breakthrough. As Jorgeson made headway, Caldwell waited so they would reach the top together. That’s a sign of a lifelong bond they’ve developed. It’s a friendship that has matured over time just like a savings bond. Even through upturns and downturns their bond paid off.

When asked why they did this project one said “I love to dream big” while the other said “I wanted to know what I’m capable of.”  These were two of the many factors they shared for getting to the next level. Not everybody has to be a daredevil to get there. But getting there does take a level of dare.

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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

This week the nation has eyes on Washington DC. It’s President Obama as State of the Union MC. Last week many eyes focused on El Capitan mountain climbers. They held our attention as daredevil show-stoppers. To them the President’s tweet gave much props. For reaching the Yosemite Park mountaintop.

Friends who’ve been working on a lifelong dream. Of climbing the 3000-ft peak with the help of their team. Something that captured them in early childhood. Maybe even as a feat that challenged their manhood. Greater focus for Caldwell in making history. Then for Jorgeson in squashing the mystery.

A 19-day climb with twists and slips. It was the climax of many previous trips. Jorgeson with 10 failed attempts in getting across. Part of the rock that could have been a loss. With perseverance and commitment to lifelong learning. Studying video of his 10 slip-ups moved him closer to his yearning.

That was a game-changer kind of breakthrough. Making headway past his fingers being black and blue. Caldwell was out-front in their daily trek. So he waited for Jorgeson thinking “what the heck!” A friendship that matured through upturns and downturns. A dream coming to fruition like a savings bond’s returns.

In being asked why they did this together. “A love to dream” and self-awareness” couldn’t say it better. Two of many thoughts they shared as next level factors. Means a lot coming from them since they’re not actors. Don’t have to be a daredevil in order to get there. But getting to the top does take a level of dare.

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Tip: You don’t have to be a daredevil to get to the next level. But getting there does take a level of dare.
Talkback: What factor(s) have helped you or someone in reaching the next level and closer to the top?
Groove-Tracks: Imagine Dragons ‘On Top of the World’ – http://youtu.be/w5tWYmIOWGk and Brandy featuring Mase ‘Top of the World’ – http://dai.ly/x12rws (Daily Motion)

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!” #WUWECAST

Dr. King’s Legacy Bigger than a Local March and Defined by a Larger Message

This production of “Wise-up Wednesdays” Blogcast by Douette ‘Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!”

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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (Old-School Flava)

“One dream can change the world!” That caption comes from the new ‘Selma’ movie. Executive Produced by Oprah and others, it relives the moments surrounding the 1965 march from Selma to Montgomery Alabama. However, Dr. King’s legacy is bigger than a local march and is defined by a larger message.

In one respect the march was a wake-up call to America regarding social conditions of the time. King and others wanted the ‘powers that be’ to see that all was not well with the soul of America. Maybe today’s wake-up call is to address some of the ongoing social, structural and self-starter issues that persist.

During the 60s movement, many events were demonstrations of solidarity. People from different walks of life would come together, sometimes holding hands and singing ‘we shall overcome.’ But a larger point was in how they’d link-up hearts and minds across friends and family. That was their ‘social media.’

They also had to deal with different motives and motivations of those on the frontlines as well as behind the scenes. Some would turn-up looking for confrontation while others were focused on mobilization. So the question each person had to answer then and what we must consider today is “Turn up for what?”

Mark Twain once said “The two most important days in your life are the day you are born and the day you find out why!” Well, there are many other important days of our lives. So Dr. King would want us to truly wake-up to a larger sense of purpose, so that when we link-up it’s a matter of turning-up for good.

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Theme:–The Year of ‘Uppertunity’ – Get Lifted!”
With Higher Hopes, Bolder Dreams and Greater Teams (New-School Flava)

Change the world with one dream! That’s a snapshot of the ‘Selma’ movie theme. Executive Produced by Oprah and other high rollers. It relives the ’65 march among the Alabama crimson tiders. Well, Dr. King’s legacy bigger than a local march. Defined by a larger message and conviction like blue-jeans starch.

A wake-up call for America to say the least. Social conditions at the time weren’t always a feast. King and others wanted ‘powers that be’ to see. Some people were still fighting to be free. Not all was well with the American soul. So the ‘urgency of now’ became his goal. Searching for solutions to let the good times roll.

At times the 60s movement was a show of solidarity. Also a time for building civil rights clarity. People from different walks of life coming together. Walking hand-in-hand as sister and brother. Singing songs of hope to help them overcome. They’d link-up hearts and minds like a social-media spectrum.

With different motives and motivations along the way. On the frontlines or behind-the-scenes ‘plug and play.’ Some would turn-up looking for confrontation. Others there more focused on mobilization. So the question each had to ask then and even now. “Turn-up for what?” in order to endure anyhow.

“Two most important days” Mark Twain once said. “Day you are born and day you know why” before dead. Many other important days when all’s said and done. Even as you squeeze-in some R&R fun. King’s dream is that to a larger purpose we wake-up. So that for a greater good we’re linked and turn-up.

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Tip: When we wake-up to a larger sense of purpose we experience more important days of our lives.
Talkback: How has the Selma movie or other social issue caused you to see the bigger picture?
Groove-Track: John Legend: Let’s Get Lifted (‘Live’ on David Letterman) – http://youtu.be/MSpPpLDYZeQ

This production of “Wise-up Wednesdays” Blogcast by ‘Douette Doc’ Cunningham is a presentation in “social media entertainment from the groove-track of life!”

What ‘Whitney Houston Live’ Greatest Hits Tells us About Making it in Any Business

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In what league would you put Whitney Houston? Clive Davis believes she’s among the top three greatest songbirds of all times. He also included Aretha Franklin in that number. Davis recently worked to produce concept albums for both. So what does ‘Whitney Houston Live’ tell us about making it in any business?

Houston was discovered by Davis at a local NY club. He convinced her to sign with his record company. This led to an illustrious career that began with an appearance on the Merv Griffin Show. Over time people fell in love with Houston not just for her teenage charm but for her incredible voice.

The greatest hits album features some of her best-ever performances. The signature of Houston’s body of work is that she ‘owned’ her voice. That’s a simple distinction that made Houston rise to the occasion. Whether it’s singing or some other talent/gifting, making it in any business rides on ‘owning our voice.’

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Once Davis took Houston under his wings her career began to fly. Most people will point to a mentor or facilitator who played a major role in their exposure. Having the talent, training or capability is one thing. But it helps in getting a lift or related lessons from someone in the game, with elevating your name.

There’re many recording artists who started out as background singers. There many business executives who started out as company regulars. Many individuals helped pave the way for those who would rise to their own greatness. Plus each person had to do everything in their power to embrace their dream.

The music business has seen a lot of change in recent times. We’ve gone from cassette to vinyl to CD to streaming music. The one thing that hasn’t changed is the song structure. That usually follows the pattern of verse, chorus and bridge. The verse might be simple, the rhythm groovy and the chorus catchy.

The bridge is about taking the song to another level. Becoming a hit beyond the music business involves a bridge too. It could be a bridge from setback to comeback. It could be a bridge from underdog to top-dog. That’s how getting to the next level as an artist or in any other career field includes a bridge.

Taylor Swift made news for her recent album with platinum sales in the first week. While she takes a stand against music streaming services, she’s someone who’s made it big at a young age. Swift reminds us of Houston for how she has owned her voice, embraced her dream and can ‘take it to the bridge.’

Footnote: Every ‘greatest hit’ song has a bridge and every successful person has a game-changing moment for taking it to the next level.

Steve Harvey Believes the Right Dream Comes With the Right Love Connection

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‘Act Like a Success’ Book Notes and Reader Commentary (part 6 of 6)

How many times do we read stories of ‘first loves’ becoming true love? We hear about high-school sweethearts who became lifetime partners. But there’re those who ditched their first love for their true love later in life. Steve Harvey believes the right dream comes with the right love connection.

His recent TV special gave a snapshot of some significant ‘dates’ on his rise to the big times. Harvey shared how he didn’t make it past his junior year in college. He dropped out and went to sell insurance. Because of his physical height, he thought his ticket to success would have been playing ball in the NBA.

They say passion is doing something you love. Many of us pursue careers that are ‘first loves.’ But we later find out success that fulfills is more than the luck of the draw. Some might say it’s the draw of love around our gift. This way our ‘true love’ achievements lead to success experiences at greater heights.

As with any romantic relationship there’s a love dimension. That means there’s something eye-catching, heart-grabbing or more deeply and mutually felt. This is also true with having the right dream. The trick is figuring out whether the draw of our dream is about a love to compete, to create or to connect.

It’s safe to say that most pro athletes have a love to compete. Their juices get going as the drive to win gets flowing. Even though Harvey’s dreams didn’t take him to the basketball court, he’s still showing the gamesmanship of a winner. His talk show Emmy award and NY Times Bestsellers speak for themselves.

There’s creative genius waiting to be unleashed by our dreams. This could mean taking something from nothing to becoming many things. Harvey describes his gift as taking-in information and turning it into many things. He’s taken his comedic ‘first love’ and gifting into unchartered territory of higher earnings.

Harvey doesn’t mince words about his true love. Beyond the Creator who’s the ‘shot caller’ in his life, he also gives props to his wife. Maybe the draw of our dream is about a love to connect. That’s why social media and networking are valuable parts of building dreams. They feed-off connecting and collaborating.

Whether as first love or true love Harvey says “never be afraid to reinvent yourself.” He’s had to shift gears personally and professionally. His success is less about being self-made and more about a love connection. Plus, it helps to have the right dream with the right love starting out from an ‘audience of one.’

Footnote: The love in our passion is the draw to our careers. The love in our gift is the draw to our dreams. Put them together and we get to experience success at greater heights.

#ActLikeaSuccess Book Notes and Reader Commentary (part 5)

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What standard do successful people hold themselves to? Well, it might depend on how they’re judged in their professional game. Athletes might look at their box scores. CEOs might look at their balance sheet. In the case of media professionals, they as well as advertisers will look at the Nielsen results.

Steve Harvey is doing the same. He wants to bump his ratings and raise his grade to the next level by increasing his Nielsen numbers in the millions. Without getting too technical, he wants to increase his average daily viewers by almost a full percentage point. This will put his talk show in a higher ad bracket.

He did give hints of one or two actions he’d take. If this were us, the usual response that we might have is ‘work smarter not just harder.’ Beyond that there’s a bigger picture success-minded people use for motivation that brings more ‘joy and juice’ as a result of applying imagination, insight and instinct.

It’s like how our kids might play video games. After powering-up the console they grab a chair and put their hands to the wheel or joy stick. As the game unfolds their skill-set is more engaged and attuned to the degree of difficulty. They eventually get in a groove to keep the score climbing and adrenalin rushing.

Boosting their video game score takes a sense of imagination. They see things not just for what they are but for what they can become. As they grow in skill they gain new insights about how to beat the enemy or avoid making mistakes. But they also see gains in advancement by playing the game out of instinct.

Most of us might not be video game gurus but the same is true for boosting our career ratings or taking our dreams to the next level. This means adding a sense of imagination to the situation. We might also fine-tune our game with winning insight. We’ll get to the point of operating ‘in the zone’ based on instinct.

Not only will our performance rating rise but we’ll also get to reap the benefits at the next level. It’s a lot like what happens when breakout scores are achieved on the video game. New games become unlocked or new features become unsealed. Professionally, new skills are unlocked and new perks unsealed.

So at the end of day which comes first, ‘acting like a success or thinking like a success?” Maybe that’s for the ‘Ask Steve’ segment. Walt Disney used imagination for his wildest dreams. Stephen Covey turned ‘7 Habits’ into universal insight. And Bishop TD Jakes says instinct is how we roll to our unlocked potential.

Footnote: Imagination is a ramp to our wildest dreams. Insight is a highway on our road to greatness.  And instinct is how we roll to the next level of our unlocked potential.

#ActLikeaSuccess Book Notes and Reader Commentary (part 4)

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Who knew that Hans and Franz from SNL fame would make a comeback? Their TV ad roles played by alum Kevin Nealon and Dana Carvey are seen getting Green Bay Quarterback Aaron Rodgers pumped-up for the NFL season. Harvey’s also using the airwaves to pump-up careers and dreams for getting paid.

His professional travels have taken him to comedy clubs, TV/radio studios and the White House. The first thought of what he might do for a living came in elementary school. The teacher asked the class to share what they wanted to do as a career. Harvey said he wanted to be on TV. His teacher wasn’t buying it.

There’re different jobs that people have on TV or any other career field. Some are behind the scenes while others out front. Some are in management while others are regular workers. Where we are in our careers is likely built around some professional training. It’s related to skills, talents and ‘gifting’ intellect.

At times we get visions of our professional paths in different ways. Most of us as kids have big ideas and lofty dreams. Harvey has seen his vision evolve and expand over time. He explains in a tweet that he’s come to learn that your career is what you’re paid for but your calling is what you’re made for.

Sometimes a calling comes across as being only for certain people. But one way to move beyond that limiting view is to consider our purpose. In one sense our calling is how we make the Creator look good. Our purpose is how we serve some earthly good. Our career turns passion into us being damn good.

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Harvey has taken his career from insurance salesman to talk show anchorman. With all the money-making roles he’s had over the years he reminds us that success is also about having our professional life be complemented by purpose. This way each day becomes more than just bringing home the bacon.

Moreover, where we are in making a contribution is not limited to the workplace. How we maximize our cred goes beyond the paycheck to the payback. It’s even in matters of public service. Harvey’s foundation provides mentoring opportunities to boys because he sees this as a way of serving the community.

OK, so the NFL season is about halfway thru. Some teams will likely not make the playoffs. The calendar year is almost done and maybe some people are looking ahead. Harvey’s take on getting pumped-up for going to the next level might mean doing a ‘double check’ on where we are and where we hope to be.

Footnote: If purpose is why we’re here then career can help get us there. This way getting paid is more than just filling in the blanks day after day and year after year.

#ActLikeaSuccess Book Notes and Reader Commentary (part 3)

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What does your last name say about your roots? In some cases it could be about your heritage or it could be about your celebrity appeal. There’re times it reflects cultural history while other times it’s about current glory. Well Steve Harvey built the case and pushed the limit, getting his name to a top notch level.

Harvey remembers the time of having his first open mic gig. He visited the club to check things out, knowing he wasn’t on the schedule for another week or two. Then he found out that the comedian on tap for the evening cancelled last minute. So his friend pushed him to do his routine on the spot that night.

At different times in life most of us have to shake self-doubt. Maybe that was one of his moments. We have to step-up in situations that give us second thoughts. The thing we find is that what’s already inside of us is good enough to save the day. But we will only find out if we not let self-doubt get in the way.

This could mean having to reduce outside interference. Think about how cell phones work. When you make a call, a signal is sent via cell towers to the receiving end. Your call goes from tower to tower with the signal repeated and its power boosted so that it’s not affected by noise interference or is dropped.

Shaking self-doubt and reducing noise interference in life works a lot like that. We have to find ways to repeat the signals for keeping us focused and on track. We also have to find ways to empower the signal so that the message is not affected by factors that could come from haters or other life challenges.

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While we’re training the voice within to keep us on point, we’ll also have to upgrade our skill appeal. It’s like the HGTV show Curb Appeal. There’s some visible transformation work, at work. Sometimes it’s a new landscaping design or front porch redesign. The ‘before and after’ pictures speak for themselves.

Getting to the next level personally or professionally brings an upgrade in market appeal. One place this is found is our résumé of accomplishments. It shows how we built the case, pushing beyond our comfort zone to top notch caliber. Harvey might agree that it also takes catching a few breaks along the way.

He tells how his first Kings of Comedy routine bombed. He knew it and people said it. So for the second show he was nervous as hell. Harvey caught a break just before his turn when the curtain briefly got stuck. That gave him the time to shake any self-doubt, reduce interference and upgrade his stage appeal.

Footnote: ‘Gifts unleashed’ are a reminder to ‘gifts unsung’ of what’s possible when your service bell gets rung.

‘Act Like a Success’ Book Notes and Reader Commentary (part 2)

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Steve Harvey Rewinds His Fame and Replays His Dream From a “Common Man’s” View

How do mega-stars see their Hollywood rise? Well, for some it might be “1 for the money, 2 for the show, 3 for the setbacks and 4 to grow.” They, including Harvey, might point to their struggles personally and professionally. In his book, Harvey rewinds his fame and replays his dream from a “common man’s” view.

The book talks about catching “dream transfers.” It’s like getting off the bus and using the transfer stub for the next bus. The full dream trip is not always on the same vehicle you got started. It can be direct, have detours, transfers or zig-zags. Harvey faced his fears going from stand-up to sitcom, to radio, to TV host.

The experts say most of our fears are learned. In moving beyond the fears Harvey says take bold actions. This begins by getting past any nervousness even if we have to confess them. Bold doesn’t necessarily mean brash. We can be bold about our dreams without having to tear down another person’s dream.

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Harvey was bold in leaving his job for the comedy circuit. He shares advice on how someone might make a move today. Taking the next step towards our dreams requires bravery. But we need not be blind. A free-fall jump from a plane is brave. A free-fall jump without a parachute is blind (or even worse).

During vacation a few years ago I did the parachute ride on the beach. My family was surprised I had the courage to do it. Taking this ride was a bucket-list-stretch in my book. But for others a stretch might be doing a parachute jump from a plane. Both situations involve some amount of bravery and excitement.

When the going got tough Harvey focused on the grind. If the bills are due but the opportunities are few it comes down to the bottom-line. In one sense that means putting more dough in our cashflow. But in another sense it might mean putting more hustle in our game or else we just might bottom-out.

Harvey talks about the wake-up moment when he felt “sick and tired” of himself. Whether it’s because of excuses we make or feeling like we’re not handling our business, we have a choice to make. We have to take action on change. The challenge is to not dwell in the moment but to rise above the moment.

So someone asks, what are your dreams? The heights our dreams take us are not about comparison. It’s really about personal growth and fulfillment. The benefits and rewards are great (who wouldn’t want to enjoy the finer things in life). Plus the bonus memories will be etched in our own hall-of-fame timeline.

Footnote: Let our gifting do the lifting just as helium keeps a balloon rising.

What Lisa Price Did for ‘Carol’s Daughter’ Danny Meyer Did for ‘Shake Shack’

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

“Lights, Camera, Shack-tion!” That’s the caption on the live stream of Shake Shack. Rumors are the ‘fast-casual’ burger chain is weighing an IPO. Meanwhile, the women’s beauty line of Carol’s Daughter is coming out of Chapter 11. What Lisa Price did for Carol’s Daughter, Danny Meyer did for Shake Shack.

They both had interesting beginnings. Price started making her products in the kitchen of her Brooklyn apartment. Meyer’s idea for a burger joint first started with a hot dog stand in New York. After a period of trial and error then things took off. Their expansion saw an infusion of money from angel investors.

It hasn’t been a ‘cake walk’ of a journey. Ms. Price remembers selling her products at flea markets. Women kept asking about other kinds of products, beyond the one’s she had available. They’ve taken their businesses through the highs and lows by listening to the customers and responding to the market.

The secret to their success holds true for dreamers and career climbers. It’s found in the ‘hustle and flow’ mentality that has seen them through. Carol’s Daughter is bouncing back from bankruptcy with an entrepreneurial spirit. Shake Shack is blazing new trails and reaching new heights with a teamwork ethic.

Carol’s Daughter has grown from nickel and dime sales to multi-million dollar brand. Shake Shack has grown from shakes and fries to an international burger chain. The flagship store in NYC is seen on their live stream with long lines of waiting customers. They both started off with a few dollars and a dream.

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

“Lights, Camera, Shack-tion!” Found on their live stream caption. The ‘fast-casual’ burger chain weighing IPO. As told by folks in the know. Meanwhile Carol’s Daughter files Chapter 11 not 9. To turnaround women’s beauty line. Lisa Price is for what ladies purses pack. As Danny Meyer is to the burger Shack.

With interesting beginnings under their belt. And a passion for what in their gut felt. Price started in her Brooklyn kitchen. After putting away the cooking mitten. Meyer’s idea was a hot dog stand. Which began to make money in the grand. After trial and error along the way. Their expansion came on investor day.

Hasn’t been a ‘cake-walk’ to say the least. Had to pinch pennies and forgo the feast. Ms. Price started selling at the flea market. Before landing retail shelves in Target. Women’s feedback pointed to even more. Giving her a sense of customer score. Through highs and lows for moving sales out the door.

Secret to their success true for dreamers. Even for career climbers driving beemers. Found in their ‘hustle and flow’ mentality. And also buzz from well-known celebrity. Carol’s Daughter says bankruptcy is back in the past. Entrepreneurial spirit will make them outlast. As Shake Shack boosts rating with teamwork cast.

Carol’s Daughter no longer just nickel and dime. Now a multi-million dollar brand in its prime. Shake Shack no longer just about french fries. Now an international burger chain on the rise. NYC Flagship store with line of customers in waiting. Both started with a few dollars and a dream in the making.      

Tip: A few dollars and a dream can take you from idea, to emerging startup to breakout enterprise.

Talkback: Who would be willing to invest some dollars and a dream in Shake Shack or other gut idea?

Can Ivanka Trump’s Business Cred Stop the Atlantic City Casino Slide?

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

The electric slide is something you do on the dance floor. It starts with a few steps to the right, then to the left. Some more steps forward and then backward. That’s how it goes for getting your groove on. But business/career reinvention is a little different. So can Ivanka Trump stop the Atlantic City Casino slide?

In the past few years ‘Do-AC’ has been the marketing slogan. The region has seen a drop in revenues as visits fall and casinos close. Mayor Don Guardian knows Atlantic City has seen better days. But he thinks it’s too soon to write them off. Careers, businesses and cities have come back from hard times before.

Think back to the pharmaceutical giant Johnson & Johnson when revenues hit the skid and nosed-dived due to product recalls. The turnaround was gradual and methodical. It’s as if the executive team knew the secret of (re)inventing your brand. Think like a CEO, lead like a Mayor and flow like a MVP champion.

Maybe that’s the formula Atlantic City will have to try. Johnson & Johnson did it through diversifying of business line. The things near to their core were kept and the rest sold or sent to the dump. They also went with a system-wide approach to standardizing the manufacturing platforms across the company.

So Ivanka as Trump EVP might not be the go-to person on casino ops. She’s just as busy honing her entrepreneurial chops. Her passion is with fashion accessories and women’s shoe line. Biz execs know (re)inventing your game/brand takes a value-adding entrepreneurial spirit and team-player work ethic.      

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

The electric slide starts to right to the right. Then goes to the left to the left. Forward motion like quick step. Then backward strut is all that’s left-over. Well, biz/career rewind is a different kinda makeover. That’s how you roll shaking your groove hide. But can Ivanka Trump stop the Atlantic City Casino slide?

Past few years ‘Do-AC’ was the slogan. Campaign to change image from the dungeon. A sharp drop in revenues and in visit. With casinos closing minute by minute. Mayor Don Guardian says AC’s seen better days. Knows it’ll take more than a family that prays. For careers, biz and cities to re-invent pay raise.

Think back to pharma company J&J. Revenues hit the skid with no time to play. Turnaround after recalls was more gradual. Going from nose-dive to revamp was methodical. Exec team knew a few secrets for (re)inventing the brand. Think like a CEO, lead like a Mayor and flow like MVP on award stand.

Maybe that’s a formula for Atlantic City to try. No time to complain, point fingers or cry. J&J diversified their business line. Core products stayed close, others spun off the vine. Plus, they went with a system-wide approach to manufacturing. Changing company platforms put them back in the winning.

Ivanka as Trump EVP might not be casino’s head. Those operations in AC being left for dead. She’s just as busy with her own fashion and shoe wear. Honing her entrepreneurial chops year after year. Biz execs know (re)inventing yourself is no picnic. Takes a value-adding entrepreneurial spirit and teamwork ethic. 

Tip: (Re)inventing your career, biz or brand takes a value-adding entrepreneurial spirit and team-player work ethic.

Talkback: So does Atlantic City stand a chance with more competition and the rise in online gaming?