Can Ivanka Trump’s Business Cred Stop the Atlantic City Casino Slide?

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

The electric slide is something you do on the dance floor. It starts with a few steps to the right, then to the left. Some more steps forward and then backward. That’s how it goes for getting your groove on. But business/career reinvention is a little different. So can Ivanka Trump stop the Atlantic City Casino slide?

In the past few years ‘Do-AC’ has been the marketing slogan. The region has seen a drop in revenues as visits fall and casinos close. Mayor Don Guardian knows Atlantic City has seen better days. But he thinks it’s too soon to write them off. Careers, businesses and cities have come back from hard times before.

Think back to the pharmaceutical giant Johnson & Johnson when revenues hit the skid and nosed-dived due to product recalls. The turnaround was gradual and methodical. It’s as if the executive team knew the secret of (re)inventing your brand. Think like a CEO, lead like a Mayor and flow like a MVP champion.

Maybe that’s the formula Atlantic City will have to try. Johnson & Johnson did it through diversifying of business line. The things near to their core were kept and the rest sold or sent to the dump. They also went with a system-wide approach to standardizing the manufacturing platforms across the company.

So Ivanka as Trump EVP might not be the go-to person on casino ops. She’s just as busy honing her entrepreneurial chops. Her passion is with fashion accessories and women’s shoe line. Biz execs know (re)inventing your game/brand takes a value-adding entrepreneurial spirit and team-player work ethic.      

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Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

The electric slide starts to right to the right. Then goes to the left to the left. Forward motion like quick step. Then backward strut is all that’s left-over. Well, biz/career rewind is a different kinda makeover. That’s how you roll shaking your groove hide. But can Ivanka Trump stop the Atlantic City Casino slide?

Past few years ‘Do-AC’ was the slogan. Campaign to change image from the dungeon. A sharp drop in revenues and in visit. With casinos closing minute by minute. Mayor Don Guardian says AC’s seen better days. Knows it’ll take more than a family that prays. For careers, biz and cities to re-invent pay raise.

Think back to pharma company J&J. Revenues hit the skid with no time to play. Turnaround after recalls was more gradual. Going from nose-dive to revamp was methodical. Exec team knew a few secrets for (re)inventing the brand. Think like a CEO, lead like a Mayor and flow like MVP on award stand.

Maybe that’s a formula for Atlantic City to try. No time to complain, point fingers or cry. J&J diversified their business line. Core products stayed close, others spun off the vine. Plus, they went with a system-wide approach to manufacturing. Changing company platforms put them back in the winning.

Ivanka as Trump EVP might not be casino’s head. Those operations in AC being left for dead. She’s just as busy with her own fashion and shoe wear. Honing her entrepreneurial chops year after year. Biz execs know (re)inventing yourself is no picnic. Takes a value-adding entrepreneurial spirit and teamwork ethic. 

Tip: (Re)inventing your career, biz or brand takes a value-adding entrepreneurial spirit and team-player work ethic.

Talkback: So does Atlantic City stand a chance with more competition and the rise in online gaming?

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