Giving Back for Tomorrow: Steve Harvey’s Branding Moves Hit a New Groove (Part 8)


Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

A few years ago the Disney Company approached Steve Harvey about partnering on an initiative known as the Disney Dreamer’s Academy. Harvey says it was a “no-brainer” because the program’s ideals were similar to why he started his foundation to provide mentoring. He sees it as giving back for tomorrow.

In some circles this might be thought of as “paying it forward.” It’s about giving back to those who’re coming behind you. The idea is tied to investing in the future of others. It might also be a way of serving people of different stars and stripes so that today’s investment becomes tomorrow’s achievement.

Some of this is in how you live, in how you treat others and are treated by others. Some of it might also be how we live-up to our social/civic responsibility. This calls for a bigger kind of love than ice cream and cookies. It’s said that “people don’t care how much you know until they know how much you care!”

If job uncertainty, career-quakes or a business setback feels like lemons, well you know the rest. Where to start is usually the question but where to go might be the real decision. How you live has a way to come back to you like karma. So think about how you give of yourself to use legacy as a driving force.

Each year a new class of students is announced for the academy. They receive some ‘dreamer’s boot camp’ training that will last them a lifetime. How you live might say a lot about you. How you treat people might give others a lot to say about you. But it’s how you leave a legacy that speaks volumes over time.


Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

Few years ago Disney approached Harvey. Wanted to partner on Dreamer’s Academy. Harvey saw it as “no-brainer.” This could be done on retainer. But it really wasn’t about the money. But about program ideals beyond funny. It’s why he started a foundation to do mentoring. Giving back for tomorrow’s rising.

In some circles seen as “paying it forward.” It’s about giving of yourself by looking backward. Not long ago you were in those shoes. Now you’re trying to help pass along life clues. Tied to the future yet to come. Serving people of different stars, stripes and then some. Showing others what achievement can become.

This in some sense is in how you live. How others treat you reflects how you give. In being aware of your social duty. As well as your overall civic responsibility. Calls for a bigger kind of love. That floats with grace like a dove. More than raisin cookies or ice cream. Caring enough to see others reach their dream.

Job stress, career or business quakes? Feels like lemons or gives you the shakes. Where to start usually the question. Where to go might be the real decision. How you live comes back like karma. Don’t get hooked on prescription pharma. Think more about how you gave. As legacy’s driving force of the brave.

Each year’s academy class he has to announce. Some names Harvey might fumble to pronounce. They then become dreamer’s in-training. To spur a lifetime of ongoing learning. How you live might say a lot about you. How you treat others says what’s true. Your legacy speaks volumes as dreams come through.

Tip: “If you can dream it, you can do it!” – Walt Disney.

Talkback: In looking back, how did a teacher, neighbor or other adult impact your life’s journey?

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