The heat is on. For the next sighting of Lebron. As the NBA season moves into full swing. After another Lakers championship ring. Will fans show-up when the Heat play the Cavs? Or will they boo when they play the Mavs? Too soon to know. If the trade puts him in the flow. Or if it was a dog and pony show.

Once described as the chosen one. As a baller from Akron. Skipping college to go pro. Making millions with a cool ego. Achieving feats at a young age. Poised to command the world stage. Winning Olympic gold as he played. Building strong ties with Bosh and D-Wade. Hoping to reach legacy grade.

After a day in the locker room. James finds himself in the boardroom. Running his own biz. With friends that make him a marketing whiz. Pitching products for Madison Ave execs. In ways that make him look flex. Now in his mid-twenties and NBA season eight. The future for James looks really great.

What’s the difference between his business and brand? They both put money in his hand.  Well, business is how you make it “do what it do.” Brand is why the people keep on loving you. Business keeps you in the public eye. Brand makes you the apple of their eye. If you’re willing to do or die.

Maybe that’s a reason why. James made some fans cry. When he announced his national TV good-bye. He still shows he can fly. As passion makes you shoot for the sky. And reach the level of a new high. This will keep them coming back for more. Even on days after a lower than usual score.

Tip: Business is to brand as money is to hand. You gotta make it “do what it do.”

Talkback: Can Lebron’s playing days make good for Miami or make him the best ever to have played the game?