(Part 9) Workplace Dreams: Winning Big in Business One Success At a Time!
Procter and Gamble (P&G) serves over 4 billion people worldwide. If you’ve ever washed clothes with Tide or your face with Ivory soaps then you’ll know why. Their product line covers wellness and health, household cleaners and beauty care. P&G started out selling soaps and the rest is history.
On a recent Oprah interview Iyanla Vanzant mentioned that she sold home-made soaps. Who knew that someone so known for writing books was mixing chemicals? Vanzant and Cicely Tyson have had tough going in their careers. Their resilience and P&G’s brilliance is in how they develop their crafts.
Your craft is more than just what you do. It’s in how you define, refine and sustain what you do. Being crafty is making the most of something at least cost. You see this in the way P&G does business. They stay close to the consumer. P&G was one of the first companies to use data-based market research.
They have established a wide presence in the marketplace. Having 300 brands is like having 300 hands. It gives you lots of ways to make money. Whether as an individual or company, your presence has much to do with your inner and outer esteem. P&G is held in high regard as an industry mover and shaker.
The way you remember a person or product is in how they leave their mark. What did they do to make an impression on you? How did their service make an impact on others? That’s why so many are hooked-on P&G. It’s also why fans stood and cheered as Cecily Tyson accepted her BET Honors award.
Tip: Sometimes people will remember you by name and other times by what you did with or without fame.
Talkback: How much do you use P&G products without even realizing?