Lebron James Knows the Business of NBA Basketball is Bigger Than Game Time


Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

The suspense was building as the rumors were swirling. Who would Lebron James play for next season? Would he and Carmelo Anthony end up on the same team? What would happen to Miami’s big-three? Well his answer came in an essay. James knows the business of basketball is bigger than game time.

He announced his decision with a letter to fans on SI.com. His reasoning was summarized in three words, “I’m coming home!” His return to the Cleveland Cavaliers shows the signs of a “bigger person.” After his less than amicable departure, he now sees pro basketball as bigger than points, rebounds and assists.

James sends a message to those on the court or some other career field of dreams. It’s not just about performance. It’s also in having a greater purpose. His decision says something about how he combines vision, passion and mission to impact millions. In his words, “my calling here goes above basketball.”

Maybe James’ decision puts “hustle and flow” on notice. He wants to have a greater balance of on-court energy with social advocacy. He’s a good example of showing that you serve the game, the business and the greater community with your presence and talents as extensions of divine providence.

Back in the Caribbean, James would be described as “the don.” This means he’s got a handle on things. He says his four years in Miami were like a college career. Now he’s ready for a new season in the game of basketball and life. You can’t fault a person in wanting the best for himself and his hometown family.     


Theme:–The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava) 

Media suspense was building. Local bar rumors were swirling. Who’d Lebron James play for next season? If not the Heat what would be the reason? Carmelo and James on same team? What about Miami’s big-three dream? James knows basketball business is bigger.  Than game time stats as a winner.

Posted his decision on the net. A letter to fans on SI.com was the set. Clear and to the point as if from Rome. James simply said “I’m coming home.” Returning to Cleveland the place of his heart. The city and Cavaliers given a new start. A less than friendly exit before. James sees game as bigger than the score.

Makes this point to players on the court. And to other career field of dreams sport. Performance is an important thing for sure. But having greater purpose is worth even more. James combines vision, passion and mission. As he’s set to impact more in the million. Because his calling goes above basketball opinion.

Maybe decision puts “hustle and flow” on point. He can use his experience to anoint. With greater thrust in on-court energy. Plus special service in hometown advocacy. Good for representing the pro game. In sports, biz or career fame. By engaging your presence and talents. As an extension of divine providence.

Back in the Caribbean James would be seen as “the don.” Back on the block he’s seen as “the one.” Having a man’s handle on things. He’s already earned two rings. Four years in Miami was like a college career. Ready for a new season with little or no fear. Just can’t fault him for showing his love and care.     

Tip: How you “change the game” is a function of performance and purpose that is bigger than the game itself.

Talkback: How surprised were you that both Charles Barkley and Stephen A. Smith hinted that James would return to Cleveland?

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