Theme:– “The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (Old-School Flava)

Jim Justice (yes that’s his name) is a big-shot with a common touch. The owner of the Greenbrier Resorts in West Virginia invested his own money to build a training camp venue for the New Orleans Saints. Those who know him aren’t surprised. This billionaire’s generous gift provides everyday folks a lift.

Justice and his staff say it’s a good business decision. The idea’s inspiration moved him to throw his weight into the project. It didn’t hurt that he earned his wealth the blue-collar way. He accumulated his fortune in coal-mining and agriculture. That’s a recipe for lending a hand and burrowing the land.

The idea came about when head coach Sean Payton reached-out to Justice after a golf game. Who knows what was said but he committed 30 million dollars to make it happen. The financial incentive might have something to do with the fact that Justice is a long-time Saints fan. Plus, the return is priceless.

So Justice’s “sod squad” put things in motion. They moved earth, concrete and steel to finish the project in 100 days. They found the motivation to complete this assignment because it has a double impact. The complex’s medical institute will also be where other sports athletes get hands-on physiotherapy care.

The Saints began their training camp with access to three fields and a 3000-seat arena. Their three-year contract with the venue will allow them to practice away from the Bayou’s summer heat. In addition, it will give local kids and West Virginia fans a chance to have fun experiencing the pros up close and personal.

Theme:– “The Year of ‘Brandemonium’
Where Hopes & Dreams Become Real on Breakout Teams” (New-School Flava)

Jim Justice, (yes that’s his name). A big-shot with common touch who doesn’t play the game. Owner of Greenbrier Resorts vacation spot. A West Virginia native with lots of money in the pot. Spending some to build training camp for NFL Saints. A billionaire’s gift giving folks a lift from the bricks to the paints.

Justice and staff says it’s a good business decision. Inspired to throw his weight into project’s vision. Didn’t hurt that wealth earned the blue-collar way. With some “old money” he used it to pay. Built his fortune in agriculture and coal-mining. Lending a hand, burrowing the land from sun-up to moon’s rising.

Head coach Sean Payton is how things came about. After a golf game to Justice he did reach-out. Who knows what in the world was said. But Justice put-in 30 million almost off the top of his head. Financial incentive more than money in a pan. Priceless returns ‘cause Justice is a long-time Saints fan.

Sod squad did their part to put things in motion. They moved earth, concrete and steel, just not the ocean. Turned on motivation completing project in 100 days. It had a double impact beyond the training camp phase. Complex’s medical institute remains year-round. With physiotherapy care to keep athletes sound.

Saints began camp with access to three fields. This shows how much power and money Justice wields. A 3000-seat arena and a three-year signing sheet. Allows Saints to practice away from the midday Bayou heat. Giving kids and fans a chance to have fun. Seeing the pros play under the West Virginia sun.

Tip: Inspiration primed with money can spark the motivation to move a business idea from dawn to sunny.

Talkback: Who got more attention in sports recently, Ray Rice, Stephen A. Smith or Jim Justice?