Breakout Star Henry Cavill Reboots Superman Sales at The Box Office


Theme:– “The Year of ‘Growmance’
Where Love Beats Fear in Upping Our Game This Year” (Old-School Flava)

Had enough of Superman? Well Warner Bros. Pictures didn’t think so. They released the latest movie with a new market identity. “Man of Steel” as he’s being called, still has the same job to save the world from destruction. Breakout star Henry Cavill helps reboot Superman sales at the Box Office.

Why not do the same for our jobs, businesses, communities and country? Some might start by looking at the history of Abraham Lincoln or the legacy of Dr. King. It’s been 150 years since Lincoln signed the Emancipation Proclamation. August makes 50 years since King gave his ‘I Have a Dream’ speech.


Rebooting the ideals of Lincoln and the passions of King calls-out for a new organizing identity in the community. How about Urban Change Now: Jobs, Brands and O-P-P? This might help set some untapped resources free. Lincoln was about slave freedom. King was about liberty and justice for all.

King’s famous speech gives us clues for urban change now. His “paper napkin” speech outline must have been drafted around economic evangelism, social activism and hope over skepticism. This is kinda like Superman’s own mandate. Taken together, their agenda was big-time stuff.

After lots of Superman films, the franchise is still making money. Even 50 years after King’s speech the O-P-Portunity model can still make history. Whether gun violence, missed-education, unemployment or financial decisions, let’s reboot the ‘I Have a Dream’ speech in ways that say “There’s an App for That.”


The Year of ‘Growmance’
Where Love Beats Fear in Upping Our Game This Year” (New-School Flava)

Had enough Superman on the go? Warner Bros. Pictures didn’t think so. With the latest marvel comics movie. “Man of Steel” brings a new market identity. Mission to save the world from destruction. Story continues after a recent intermission. Henry Cavill the new breakout star. Box Office sales off the radar.

How about doing the same in biz with our 9 to 5? Communities and country sure to come alive. Some looking at Abraham Lincoln’s history. Others looking at Martin Luther King’s legacy. 150 years since Emancipation Proclamation. 50 years since King’s ‘I Have a Dream’ declaration.

Lincoln’s ideals ready for rebooting. King’s passions worthy of retelling. Calls for a new organizing identity. That works for business as well as the community. Let’s try something like Urban Change Now: Jobs, Brands and O-P-P know-how. Setting untapped resources free. With justice for all, add in liberty.


King’s famous speech gives us clues. For urban change now to pay its dues. His “paper napkin” speech outline might have said. Let freedom reign to inspire your daily bread. Economic evangelism. Social activism. Hope over skepticism. Like Superman’s own mandate stuff. Getting to where enough is enough.

After lots of Superman flicks. Franchise still pulling money tricks. 50 years since King’s speech modeled O-P-Portunity. Still has the vision for making history. Whether it’s gun violence or missed-education. Unemployment or financial decision. Let’s reboot the ‘I Have a Dream’ speech for today’s generation.

Tip: Upping your game means rebooting a new market identity for work, play and the every day.

Talkback: Who’s your favorite Superman actor and what’s your favorite King speech?