(Part IX) Reinvent Your Game, Future-Proof Your Dreams: (Old-School Flava)
How Celebs & Pros Go from Played-out to Poppin’ Again!

The fast-food industry is one of stiff competition. You can tell by the new campaigns that pop-up often. They’re offering dollar menus and healthier choices. These spots are constantly competing to maintain or gain market share. What did McDonald’s do years ago? They gave Ronald McDonald a makeover.

This fun-loving clown has been criticized over the years. Company officials decided it was time to reinvent their mascot. They needed to take Ronald from “old-school fool” to “new-school cool.” So they reintroduced Ronald as a sort of fitness guru. This was to help emphasize the importance of being active.

They had Ronald upgrade his wardrobe as well. No more looking, “fat, dumb and happy.” He became a “unisex symbol.” His look and feel would better appeal to both boys and girls. He dressed in more sporty attire like that of men and women’s sports. Ronald became a “hot shot that’s hot to trot.”

The company took a leap of faith by adding healthier food options. You can still order a shake. But your order can also come with a salad instead of fries. Company officials did more than just spruce-up Ronald. They opted to respond to the social consciousness of the time.

And what has happened as a result? They’ve seen a spike in healthy-options sales. They’ve also seen a jump in customer spending per order. Some people want to “be like Mike.” Others are hoping to reinvent their game like Ronald. Whichever is true, this takes a makeover in your look, feel and conscious appeal.

(Part IX) Reinvent Your Game, Future-Proof Your Dreams: (New-School Flava)
How Celebs & Pros Go from Played-out to Poppin’ Again!

Fast-food competition is stiff. Folks love to get a whiff. With new campaigns and a catchy promo. All trying to keep their mojo. Offering dollar menus and healthier choices. Listening to the people’s voices. Constantly competing for market share. McDonald’s made-over Ronald “the clown” with more flair.

Criticized over the years. The company showed it cares. Reinventing their famed mascot. Keeping it fun-loving without an ascot. Kinda like going from “old-school fool.” To being active and “new-school cool.” Looking like a fitness guru. Staying true to red, white and blue.

Yes, a change in wardrobe. That’s good for chains around the globe. No more looking “fat, dumb and happy.” But more about unisex-symbol savvy. Appealing to boys and girls. In the U.S. and across the world. Still popular with tiny tots. But also becoming a “hot shot that’s hot to trot.”

Executives took a leap of faith. With healthier options on the plate. Welcome to the McDonald’s shake. Served with fries or salad, it’s your take. Company did more than a spruce-up. They also did a makeover from the neck, up. Opting to respond with purpose and reason. To a new social consciousness season.

What happened as a result? You can call Ronald to consult. A spike in healthy-option sales. More from everyday folks, not the Prince of Whales. Some people want to “be like Mike.” Or like Ronald whose career has taken a spike. Whichever one is true. Reinventing yourself in consciousness starts with you.                   

Tip: Reinventing yourself means undergoing a makeover in your look, feel and conscious appeal.

Talkback: If fast-food chains were to disappear tomorrow, how would that affect your choices?