(Part 2) Workplace Dreams: Winning Big in Business One Success At a Time!
Johnson & Johnson is stepping up its game. They’ve announced a partnership to develop a blood scan test for cancer. Over 100 years ago the company was formed on a simple idea. Doctors needed sterile bandages to protect wounds from infection. So how do they stay ready for primetime?
Deon Sanders might say primetime is where performance meets showtime! J&J’s history shows primetime as consistent performance at or above a level of brilliance. How do they do it? Think content. What’s the catalytic ingredient in a drug (or your expertise) that makes you go “zoom zoom?”
Every successful business starts with a great idea. But not every great idea becomes a successful business. There’s got to be a process that turns the idea into gold. J&J might describe this as drug-making mechanics. Athletes might see this as disciplined action from day-to-day practice.
What about performance when it counts? That’s where primetime delivery shows-up. Medicine is expected to work the way it’s designed and advertised. If not, the company is in hot water. Delivering the goods in business is just as critical. You’ve got to do more to “bring it” than to “wing it.”
Dr. Martin Luther King Jr. was more like a social entrepreneur. He knew something about primetime. His benchmark was about being judged by the content of your character. That’s a good place to start. Then watch for an explosion of your performance in a way that makes you go “boom boom.”
Tip: Primetime is the way you roll in performing at or above the brilliance of your soul.
Talkback: How do you feel about the way Dr. King shined his brilliance in primetime?